13 International Cultural Media 브랜드 아이덴티티 by Creator Strategic Marketing Co., Ltd

13 International Cultural Media 브랜드 아이덴티티 by Creator Strategic Marketing Co., Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2020

13 International Cultural Media 브랜드 아이덴티티

by Creator Strategic Marketing Co., Ltd

Client: CREATOR Strategic Marketing Co., Ltd

A' Design Award 동상 Winner in 그래픽 Category

10,097

Verified Award Winner

Verify Award Status for #92411

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About 13 International Cultural Media 브랜드 아이덴티티

13 International Cultural Media는 텔레비전 프로그램, 영화, 문화·창의 개발 및 엔터테인먼트 분야에서 활동하는 멀티미디어 제작사를 위해 제작된 브랜드 아이덴티티이다. 로고는 'Thirteen'이라는 단어를 바탕으로 하며, 생동감과 긴장감을 표현하는 손으로 그린 붓 획으로 구현되었다. 여기에 아라비아 숫자 13을 액센트로 더했는데, 이는 회사 설립과 관련된 의미 있는 이야기를 담고 있다. 블랙과 골드를 주조색으로 사용하여 전문성과 국제적인 성격을 드러내고자 했다. 봉투와 문구류에서는 로고를 크게 확대하고 트리밍하여 시각적 강조 효과를 주었다.

The Recognition

About the A' Design Award 동상

13 International Cultural Media 브랜드 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. 13 International Cultural Media 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. 13 International Cultural Media 브랜드 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Thirteen International Creative Industries and Multimedia is a multimedia production company, which includes tv programs, movies, cultural and creative development and entertainment. It is a very diverse and creative company, which has international perspective in the professional field. Therefore, during the process of the visual design, we took the ideal company profile from the founders mind to create a design expresses the youth and creativity that fits the best to the brand.
Dimensions & Packaging: Western style envelope 215mm x 184mm
Chinese style envelope 325mm x 247mm
Letter paper 210mm x 297mm
Tags: branding, identity, entertainment, multimedia, creative
Production Technology: Since it is a multimedia cultural and creative company with a clear operating direction and purpose, we focus more on the image of the brand in founders mind and the number 13. After the discussion and positioning, we set four key points for the brand design: Young, Neat, Tension, and internationalization. English text is used for the logo, using hand-painted style to express the unrestrained vitality and the tension in design.
In the design of the branded products, such as envelopes and stationery, we crop and enlarge the logo to create the visual tension of the image.
Design Challenge: When we set the design style at the beginning, taking the elements of film and television multimedia is not enough to express the spirit and the story of the brand, especially it is lack of uniqueness. Therefore, we changed the way of thinking and focused our strategy on the founders founding process. The final outcome successfully reached the founders ideal image.
Research: In the early stage, we collected relevant information and elements related to the multimedia industry and analyzed the visual designs from other design studios. We discussed with the brand operation team many times on the initial design elements, like the trigger, volume control panel, and playback Interface, etc. As the team consistently felt that it was too ordinary and did not have the unique sense of the brand. In the end, the design element was positioned on the most meaningful element in the founder's heart.
Inspiration: At the brand launching meeting, we hope that the name of the brand can have a story and meaning, which will help brining a spiritual symbol into the brand image. We decided to use the number 13 as the name of the company, a number has a meaningful story during their business planning stage.
Project Duration: The brands visual identity and space design took nearly 5 months (from 16/08/2016~) to complete, in both Taipei and Taichung, Taiwan.
Operation Flow: The logo is based on the text THIRTEEN, and the font strokes are hand-painted. It emphasizes the creativity, vitality and the neatness of the brand. With the Arabic numeral 13 along embellishing the design. We use black and gold as two main colors presenting the brand is capable to have the highest level of expertise and international texture under the young and energetic.
Team Members: Design Deputy Manager: Gray Wu
Senior Designer: Chih Yu Hsieh