금 패키징 · 2020
Nudus 스낵 식품은
- A' Design Award 금상 2020 in 패키징
- CLIENT: Depot Creative
- Estimated Number of Design Views: 41,759
- Verification code 0E45AE30EB · Verify this award
Colors
About Nudus 스낵 식품은
스타트업 회사를 위한 포장에는 이러한 건강한 과일과 야채 칩을 맨몸으로 선량한 철학과 유쾌한 유머가 담겨 있습니다. 차이점은 과일과 야채 조각으로 만들어지고, 자연 건조되고, 아무것도 첨가되지 않는다는 것입니다. 따라서 '맨몸'입니다. 개념. 건강 스낵 시장에서는 블랙이 대담하고 파격적인 선택임에도 불구하고, 에이전시는 제품의 생동감을 보여주고, 매장에 더 큰 의미를 부여하기 위해 이를 선택했습니다. 사진은 공기 건조 전후의 제품을 포착하여 과일이 자연이 의도한 만큼 좋다는 것을 보여줍니다.
About the A' Design Award 금상
Nudus 스낵 식품은, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Nudus 스낵 식품은, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Nudus 스낵 식품은, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.
Press Kit
- Unique Properties
- Strategy, brand mark and packaging livery for a new air-dried fruit and vegetable snack.
The packaging imagery depicts the fruit and vegetables as gloriously naked as they day they were picked in sunny Australia. The stacked slices, going from fresh to dried, articulates the slow-dried method and the powerful crunch. The product is picked dried and packaged. - Dimensions & Packaging
- Size: 12.5cm wide by17cm high
- Tags
- Packaging Design, Snack Packaging Design, Food Packaging, Healthy Snack Packaging, Food photography, Design Inspiration, Brand Identity, Logo Design, Food Branding
- Production Technology
- The packaging is printed on rewind, using CMYK plus two spot colours per pack. The brand mark and image are finished with a spot UV gloss while the remaining material has a matt finish.
- Design Challenge
- Production is usually the challenge and this project was no different. Managing the process and the technical constraints was hard but we got a good result.
- Research
- It was important to tell the story as it is, pure and simple, to move away from the hand-drawn look & cute illustrations and instead present the product in a classical way. Our research took us to look at the art of still life and the essence of the fruit/vegetables as objects of beauty. The 'natural' side came in the simple photography, a single beautiful piece of nature just as it appears. It was important to retain the fruit/vegetable shapes, by using slices both fresh and dried. Not only that, the image gently tells the story of picked, sliced and dried in a very simple way, with nothing added.
- Inspiration
- Inspired by the still life paintings, we looked to create a range of product where the fruit and vegetables appeared just as nature had intended. The stark black background allows the photography to really jump off pack.
- Project Duration
- From concept through to finished art: May 2018-December 2018
Launched in to market March 2019 - Operation Flow
- This packaging targets those who are genuinely looking to eat an unadulterated snack. The tone of voice is playful to appeal to the slight tongue in cheek nature of the brand name. Everything about the product packaging supports its clean credentials. We were determined to create packaging that was clean and simple, just like the product.
- Image Credits
- Photography: Andy Lewis
