Unto Communication Tool 기업 아이덴티티 by Unto

Unto Communication Tool 기업 아이덴티티 by Unto is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2020

Unto Communication Tool 기업 아이덴티티

by Unto

Client: Unto

A' Design Award 철상 Winner in 그래픽 Category

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Verified Award Winner

Verify Award Status for #92669

Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Unto Communication Tool 기업 아이덴티티

언토 커뮤니케이션 툴(Unto Communication Tool)은 나눠 가질 수 있는 명함을 중심으로 구축된 기업 아이덴티티 시스템이다. 이 명함은 가로 9센티미터, 세로 5.4센티미터 규격으로, 동일한 연락처 정보가 두 번 인쇄되어 있으며 한 블록은 다른 블록 위에 거꾸로 배치되어 있다. 두 블록 사이에는 다이컷 미싱선이 들어가 있어 명함을 반으로 찢을 수 있다. 소지자는 한쪽을 간직하고 다른 한쪽을 건네주어, 한 장의 명함이 또 다른 연락처에까지 전달될 수 있도록 한다. 이 아이덴티티에는 신문 용지로 제작된 전단과 포장에 사용되는 인쇄 에어캡(뽁뽁이)도 포함된다.

The Recognition

About the A' Design Award 철상

Unto Communication Tool 기업 아이덴티티, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Unto Communication Tool 기업 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Unto Communication Tool 기업 아이덴티티, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Dimensions & Packaging: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tags: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Production Technology: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Design Challenge: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Research: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspiration: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Project Duration: The project started in July till September 2019, in Taipei.
Operation Flow: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Team Members: Ming Hsi Chou
Ching Yi Angela Chang
Image Credits: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.