Darin 한국 건강 식품 by Heesoo Son and Seoyeon Yoon

Darin 한국 건강 식품 by Heesoo Son and Seoyeon Yoon is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2020

Darin 한국 건강 식품

by Heesoo Son and Seoyeon Yoon

Client: Darin

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Darin 한국 건강 식품

다린은 한국의 전통 건강 식품점에서 사용하던 디자인되지 않은 이미지와 달리 현대인의 감성에 패키지를 전달하는 단순하고 그래픽적인 선명함을 특징으로 피로 사회에서 한국의 전통 건강 식품에 대한 거부감으로부터 현대인을 해방시키기 위해 설계되었습니다. . 모든 디자인은 혈액 순환을 모티브로하여 지친 20 ~ 30 대에게 활력과 건강을 제공하겠다는 목표를 시각화했습니다.

The Recognition

About the A' Design Award 은상

Darin 한국 건강 식품, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Darin 한국 건강 식품, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Darin 한국 건강 식품, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Dimensions & Packaging: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Tags: package design, korea, graphic design, pattern, healthcare, branding
Production Technology: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Design Challenge: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Research: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspiration: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Project Duration: The project started in September 2018 in Korea and finished in November 2018
Operation Flow: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Team Members: Heesoo Son
Seoyeon Yoon
Image Credits: Heesoo Son and Seoyeon Yoon