BLunch 보온 런치백 by Valeria Zerbo is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 패션 및 여행 액세서리 디자인 Competition Category.

동액세서리· 2020

BLunch 보온 런치백

by Valeria Zerbo

Client: Pinapple New York

A' Design Award 동상 Winner in 액세서리 Category

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Colors

The Design

About BLunch 보온 런치백

BLunch는 근무 시간이 긴 여성을 위해 디자인된 보온 런치백입니다. 두 개의 수납공간이 음식과 개인 소지품을 분리해 보관합니다. 중앙 지퍼가 달린 넉넉한 보온 수납부에는 점심이나 간식을 담고, 상단 지퍼가 달린 슬림한 수납부에는 일상 소지품을 넣을 수 있습니다. 방수 안감이 새는 것을 방지하며, 원단 전체에 걸친 스티칭이 내부 단열 텍스타일을 감쪽같이 감춰줍니다. 외부에는 슬립 포켓도 마련되어 있습니다. 이 가방은 질감과 내구성을 고려해 선택한 풀그레인 가죽과 이탈리아산 직조 원단으로 이탈리아에서 수공 제작되었습니다.

The Recognition

About the A' Design Award 동상

BLunch 보온 런치백, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. BLunch 보온 런치백, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. BLunch 보온 런치백, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: B-Lunch is a dual compartment insulated bag that lets women carry food but is also highly work appropriate and looks stylish at dinner afterwards. Cleverly organized, its two compartments separate essentials from food: a waterproof barrier stops leakages and the stitching detailing through the fabric hides the internal insulating textile.
It s made of high quality materials, leather and an Italian woven fabric, chosen for its texture and durability, new to the fashion industry.
Dimensions & Packaging: MATERIALS:Italian woven fabric sustainably produced and chosen for its durability, Italian leather from premium tanned hides, Insulating layer,
Internal waterproof lining.
SIZE: H 29 x W 27 x D 15.5 Unfolded.
DETAILS:Zip closures, Dual compartments,External slip pocket.
Handmade in Italy.
Tags: Stylish Lunchbag, Dual compartment carry in one, Insulated lunchbag, Pinapple New York lunchbags
Production Technology: Each handbag is carefully handcrafted in Italy with high quality materials, full grain leather and Italian woven fabric, by skilled artisans, ensuring durability and luxury.
Design Challenge: The hardest part of the process for the birth of BLunch was to find a factory with experienced artisans to handmade all lunch bags. As the founder looked for a factory to produce the first collection,
she knew she needed not just a person who could produce it, but more importantly a partner who could understand our mission behind it.
Being Italian from birth, she knew that her region Veneto is a place of precious, skilled craftsmanship as well as beautiful leather. Fortunately, the factory owner was inspired by her story and decided to start a collaboration.
Research: Our research included design sketches, sample development in New York City, market researches for competitors and price points, factory researches for sourcing and production. We found out the need for high quality, stylish and functional lunch bags for working women. In terms of researching tools, we used Google analytics. A short market research was made at the beginning to see the availability of similar products, through google, social networks.
Inspiration: The bag is designed to be a dual compartment in one for women who fit a lot in their day: commute, lunch plus late events.
The designer moved to New York and after spending a long time moving around the city, the need of a clever kind of lunch bag became apparent. She then decided to give shape to her idea of a stylish bag to carry healthy or favorite food and essentials, with a better compartments organization.
Project Duration: The project started in New York at the end of 2018 and the launch of the website in September 2019 signaled the birth of Pinapple New York.
Operation Flow: Our Lunchbag is flexible and stylish enough to be by women side at lunchtime or on shoulder at events.
An insulated spacious compartment with a zip access in the middle stores lunch or snacks and a slim compartment with a top zip access keeps all essential bits and pieces.