Blessing Gifts 축복의 봉투(홍바오) by Weiquan Long

Blessing Gifts 축복의 봉투(홍바오) by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

철그래픽· 2020

Blessing Gifts 축복의 봉투(홍바오)

by Weiquan Long

Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP

A' Design Award 철상 Winner in 그래픽 Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Blessing Gifts 축복의 봉투(홍바오)

'블레싱 기프트(Blessing Gifts)'는 중국 원숭이해 설날을 기념하여 제작한 세뱃돈 봉투(홍바오) 디자인이다. 봉투는 녹색 종이로 제작되었으며 크기는 85 × 165밀리미터이다. 일러스트레이션에는 중국 광둥성의 한 환경 교육 브랜드의 캐릭터인 '걷는 구름'이 얼굴을 이루고 있는 원숭이가 표현되어 있다. 디자인 명칭은 '아주 좋다'라는 뜻의 광둥어 표현에서 따온 것이다. 슬로건과 일러스트레이션은 새해 인사와 환경 보호에 대한 호소를 함께 담아냈다. 이 봉투는 기업과 개인에게 무료로 배포되었다.

The Recognition

About the A' Design Award 철상

Blessing Gifts 축복의 봉투(홍바오), 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Blessing Gifts 축복의 봉투(홍바오), 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Blessing Gifts 축복의 봉투(홍바오), 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Dimensions & Packaging: DIMENSION:85mmX1mmX165mm
Tags: Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
Production Technology: Green paper
Design Challenge: Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Research: Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Inspiration: New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Project Duration: January 2016 guangzhou, China
Operation Flow: The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
Team Members: Weiquan Long/Yan Li