Land of Abundance 판매 센터(분양 홍보관) by Tina Sheng

Land of Abundance 판매 센터(분양 홍보관) by Tina Sheng is a highly esteemed winner of the very prestigious 2020 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2020

Land of Abundance 판매 센터(분양 홍보관)

by Tina Sheng

Client: Beijing Serendipper Space Design Co.ltd

A' Design Award 금상 Winner in 인테리어 Category

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The Design

About Land of Abundance 판매 센터(분양 홍보관)

'풍요의 땅(Land of Abundance)'은 쓰촨성 청두시에 위치한 분양 홍보관으로, 실내 면적 1200제곱미터 규모이며 2019년 7월에 완공되었다. 이 디자인은 동양적 미학을 현대적인 디자인 언어로 풀어냈다. 투명하고 가벼운 느낌의 출입문이 입구를 표시하며 공간 전체의 성격을 규정한다. 모형 전시 구역은 개방적이고 넓게 계획되었으며, 따뜻하고 부드러운 선들이 공간 곳곳을 흐른다. 모형대 위에는 '구름 너머(Beyond the Clouds)'라는 이름의 대형 조명이 설치되어 방문객에게 예술적이고 인터랙티브한 경험을 선사한다.

The Recognition

About the A' Design Award 금상

Land of Abundance 판매 센터(분양 홍보관), 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Land of Abundance 판매 센터(분양 홍보관), 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Land of Abundance 판매 센터(분양 홍보관), 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The sales center not only represents the accumulation of regional culture and history, but also gathers the modern trend of thought. Thereby the design unfolds.
As an old saying goes, Like sounds in the air, colors in shapes, the moon in water, images in a mirror, there is an end to the words but not to their message. The follow in the mirror and the moon in the water is a unique Oriental aesthetic.
Dimensions & Packaging: The property is 1200 square meters.
Tags: Sale Center, Panda, Luxury, Interior, Modern, Residential
Production Technology: The giant sand table lamp Beyond the Clouds is a perfect match for the sand table on the ground, providing visitors with an artistic and interactive experience. The spatial scale of the sand table area is open and powerful, enabling the warm and smooth lines to flow and shuttle in the space. It is a kind of artistic conception to express the emotion by describing things, and it is a kind of emotional conception to take advantage of a scene to express the emotion. When this natural poetry is integrated into the space shape, it is like a poem that has the power to shock people.
Design Challenge: We hope that concise modern design can add connotation of time to the elegant Oriental style, so as to create a clear, transparent, ethereal, and poetic freedom that that the body and mind can be immersed in the wonderful moment and deeply resonate with it.
The negotiation area borrows the charm of the landscape in Sichuan. Taking time and space as the link, it employs modern Oriental design language in depicting the softness and clarity, and constructs the whole space with modern fashion elements, creating an Oriental context to explore the cultural connotation unable to be copied.
Research: As the poem Yunshuiyao goes, “Moving over the water, and along the landscape, I am calm and relaxed watching the scenery on the bank, the bamboo raft drifted gently with the wind.” On the pulsating Jian River, the peonies are in full bloom. “Perchance I come near where a rill would disappear, then I'll sit and watch clouds rise in that clime.” The poetic vitality of human and nature represented by Oriental art is present at this moment.
Inspiration: In the architects memory, Sichuan is a place with picturesque scenery of green hills and clear waters. Multiple cultures influence and permeate each other here, at the same time, she firmly continues her unique cultural heritage. As the poems say, Pengzhou, which has the reputation of little Chengdu, is a wonder of the world, the heart of Sichuan, and the origin of Taoism. Fairy land is a true portrayal of this thousand year old city.
Project Duration: The project finished on July 2019 in Chengdu City, Sichuan.
Operation Flow: Based on the logic of Oriental aesthetics, the architect ponders contemporary design language, that is, more modern, more fashionable, more artistic, and more poetic Oriental language.

The entrance, as the starting point of the artistic conception of the whole space, defines the temperament of the whole interior space. A transparent and lightsome door combines the unique poetry and art here, opening a poetic journey about historical inheritance, exquisite skills, and unique creativity for visitors.
Team Members: Director: Tina Sheng