Boundless Horizon 판매 센터(분양 홍보관) by Tina Sheng

Boundless Horizon 판매 센터(분양 홍보관) by Tina Sheng is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2020

Boundless Horizon 판매 센터(분양 홍보관)

by Tina Sheng

Client: Beijing Serendipper Space Design Co., Ltd.

A' Design Award 은상 Winner in 인테리어 Category

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The Design

About Boundless Horizon 판매 센터(분양 홍보관)

'무한한 지평(Boundless Horizon)'은 중국 칭다오에 위치한 분양 홍보관이다. 실내 면적은 1,200제곱미터이며 2019년 6월에 완공되었다. 디자인은 해안 도시의 지역적 지리와 문화에서 영감을 얻었으며, 바다와 물, 하늘이 주된 주제를 이룬다. 동양적 미학은 추상 예술과 부드러운 장식 요소를 통해 표현된다. 리셉션 홀에는 프레넬 렌즈로 제작한 설치 작품이 자리해 관람객의 상호작용을 유도한다. 빛과 그림자는 하루 동안 변화하며 공간에 서로 다른 표정을 부여한다.

The Recognition

About the A' Design Award 은상

Boundless Horizon 판매 센터(분양 홍보관), 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Boundless Horizon 판매 센터(분양 홍보관), 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Boundless Horizon 판매 센터(분양 홍보관), 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The overall conception of the project is based on the local geographical and cultural factors of Qingdao. With ocean, a very representative element extracted from a time-honored culture, as the design inspiration, and with water and sky as the theme, we condense the method of Oriental aesthetics and the philosophy and aesthetic consciousness of the universe and nature, and integrate the artistic conception of modern Oriental aesthetics into the soft decorative design through abstract art.
Dimensions & Packaging: The property is 1200 square meters.
Tags: Interior, Sale Center, Space, Property, Business
Production Technology: Creating a scene of urban landscape experience that the resident lives in prosperity and focuses on nature, and opening up Qingdao resident's pursuit of poetry and quality of slow life. Creation originates from the attempt of unprecedented forms and the imagination of new life concepts on the basis of nature. When space becomes the container of the spirit, it carries not only simple functions, but also the pursuit and presentation of spiritual meaning.
Design Challenge: Louis Kahn once said, “Without the function of light, a building will lose its life.” On the sand table, the wave pours down to dance with the sunlight! The change of time endows space with different expressions. The relationship between the shadow and space is incisively and vividly expressed, which creates a dialog between people and the sea.
Research: In the reception hall of the sales office, we make appropriate arrangements according to our space with a Fresnel lens to form a unique installation art. It implies the trend of “convergence”, and water generates wealth, implying popularity and wealth. At the same time, the viewer can also experience the fun of interaction.
Inspiration: After thousands of years of evolution, the Baisha River basin is characterized by continuous peaks and ravines, intersections of mountains and rivers, and the harmony of rivers and seas, which is forthright, primitive, and magnificent.
Creation originates from the attempt of unprecedented forms and the imagination of new life concepts on the basis of nature. When space becomes the container of the spirit, it carries not only simple functions, but also the pursuit and presentation of spiritual m
Project Duration: The project finished in June 2019, locates in Qingdao City, China.
Operation Flow: Stepping into the reception hall, you will see the simple and elegant art installations and sculptures created by French artist Fresnel.

The Qingdao sea area has many harbors, tortuous coastlines, and vast beaches, so it can be called a city by the water. The passing stream of people is like a river of countless drops of water flowing into the sea.
Team Members: Designer: Tina Sheng