디자이너 Li Xiang의 작품 Zhuyeqing Green Tea 플래그십 스토어은(는) 매우 권위 있는 2020 A' Design Award 금상의 인테리어 공간 및 전시 디자인 부문에서 탁월한 수상작입니다.

금인테리어· 2020

Zhuyeqing Green Tea 플래그십 스토어

디자이너: Li Xiang

클라이언트: X+Living

인테리어 부문 A' Design Award 금상 수상작

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대기 목록 참여 사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

Zhuyeqing Green Tea 플래그십 스토어 소개

차를 마시려면 좋은 환경과 좋은 분위기가 모두 필요합니다. 디자이너는 자유형 수묵화 방식으로 구름과 산을 모티브로하고, 밀폐 된 한정된 공간에 한 쌍의 아름다운 중국 풍경화를 뿌린다. 맞춤형 기능 캐리어를 통해 디자이너는 소비자를위한 감각적 경험을 창출하여 엄청난 감각적 임팩트를 제공합니다.

수상 인정

A' Design Award 금상 소개

Zhuyeqing Green Tea 플래그십 스토어, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Zhuyeqing Green Tea 플래그십 스토어, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Zhuyeqing Green Tea 플래그십 스토어, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: The designer had completed the promotion of space design for a renowned green tea brand, Zhuyeqing, in its producing area Chengdu. The mountain-shaped counters seems like shrouded in the mist with bended panels which connect them drawing a graceful arc through the air. It not only meets the functional requirement of displaying goods, but also contributes the richness of aesthetic composition in the space and provides consumers with a variety of appreciative perspectives.
치수 및 패키징: The floor area of the project is 96 sqm.
태그: Li Xiang, retail, flagship store, interior design, xlmuse, china, immersive experience
생산 기술: Not only all the power cords and power plugs were hidden in the mountain-shaped counters, but also aromatherapy electric diffuser and sound system in order to reduce objects and make the space rich in experience while simple in forms. The large-scale use of stainless steel materials have added a touch of poetic flavour to the space while still retain a style of modern fashion. The texture and color of metal are just like ink on the paper, grinding out the ethereal artistic conception that perfectly deduces the theme.
디자인 과제: In a limited space with quite small area, the designer intended to use the motif of cloud and mountain as they shown in traditional Chinese painting, she would need to greatly reduce the fixed shape while at the same time satisfying all the necessary functions. And it turned out to be the biggest challenge. In additional, it became especially hard for the application of decorative film to the surface of the heteromorphic furniture. In the end, the designer asked the painters to manually paint the beautiful grains simulating that of the wood and finally realized the anticipated effects.
연구: Drinking tea requires both a favourable environment and a good mood, which is the reason why the designer values the guest experience to a great extent. Designer believes that experience is based on perception, therefore, she has greatly reduced the fixed shape in the space and hid most of the functional devices in the customized furniture.
영감: The designer presents the motif of cloud and mountain in the way of freehand ink painting, and sprinkles a pair of elegant and beautiful Chinese landscape paintings in the enclosed limited space. Mountain-shaped counters extend naturally in the vertical and horizontal space. And designer transforms the mountain into cloud through the principle of mirror image. The two natural symbols appropriately describe the natural ecological origin place of zhuyeqing green tea.
프로젝트 기간: The project finished in September 2019 in Chengdu, China.
운영 흐름: After fully observation on the sensory needs of the consumers, designer has greatly reduced the fixed shape. Through customized function carriers, the needs of operation and consumer experience are both perfectly satisfied. The functional blocks at different levels and positions are carefully laid out, which opens up a path full of exploration and experience. Walking in the space, as if traveling through the clouds, consumers can not only appreciate the leisurely nature of the fairyland, but also enjoy sitting in the calm and peaceful mountain forest with particular interest.
팀원: Designer: Li Xiang
Project manager: Ren Lijiao
Project manager: Wu Feng
이미지 출처: Image#1: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#2: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#3: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#4: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.
Image#5: Photographer Shao Feng, Zhuyeqing green tea flagship store, 2019.