Apollee 올리브 오일 패키징 by Antonia Skaraki is a highly esteemed winner of the very prestigious 2021 A' Design Award 금상 in 패키징 디자인 Competition Category.

금패키징· 2021

Apollee 올리브 오일 패키징

by Antonia Skaraki

Client: Manoli Canoli

A' Design Award 금상 Winner in 패키징 Category

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The Design

About Apollee 올리브 오일 패키징

아폴리, 프리미엄 올리브 오일. 숭고함의 감각을 향한 여정으로 모든 소비자를 초대하는 제품입니다. 올리브 나무 줄기와 그리스 올리브 숲의 힘에서 영감을 받은 이 디자인은 대자연과 그녀의 자녀들 간의 유대를 담아내며, 고품질 소재는 독특하고 촉각적인 느낌을 선사합니다. 이를 통해 세련미와 지속적인 인상이 창출되어 특별한 미식 및 브랜딩 경험을 제공합니다!

The Recognition

About the A' Design Award 금상

Apollee 올리브 오일 패키징, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Apollee 올리브 오일 패키징, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Apollee 올리브 오일 패키징, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Welcome to an adventurous journey towards the sense of the sublime. Feel the mystique surrounding a strictly limited production. Experience the extraordinary. Unusual shapes and materials in packaging design always grab our attention. So, inspired by olive tree trunks, this design nods to the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression.
Dimensions & Packaging: Bottle (by Bruni Glass): capacity 515, total height 222, body diameter 88.3, glass weight 500
Box: 244 x 95
Tags: Apollee, Olive oil, Packaging, Design, Storytelling, Special Edition, Manoli Canoli
Production Technology: Glass & Paper. Environmentally friendly.
Design Challenge: The brief was to create unique artisanal packaging for an Extra Premium Product. A brand mark that would feel fresh and sophisticated at the same time! The elements and the gold-and-earthy color palette that was used successfully convey the exceptional quality of this unique olive oil, placing sophistication at the forefront, while paying homage to the Greek heritage.
Research: Competition mapping and analysis: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
Inspiration: The inspiration for creating the brand identity for the Apollee, the Manoli Canoli Premium Olive Oil, came from the origins of the founders, their birth land, the place where Apollo, the god of light, was born, the place where the olives which offer us a supreme extra virgin olive oil are born. Greece. Immerse yourself in the soul of Apollee. This packaging design invites the contemporary connoisseur to experience the boundary pushing flavor and aroma of a premium olive oil.
Project Duration: The project began and finished in 2019 in Athens, Greece.
Operation Flow: The packaging managed to turn consumers into adventurous travelers to the magic land of olive oil. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, thus inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Team Members: Creative Director: Antonia Skaraki
Designers: Evri Makridis, Andreas Deskas, Valia Alousi
Copywriter: Sotiria Theodorou
Image Credits: A.S. Advertising, 2019