Chengdu Gift 리테일 공간 by Hong Li is a highly esteemed winner of the very prestigious 2020 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2020

Chengdu Gift 리테일 공간

by Hong Li

Client: Li Hong Design Studio

A' Design Award 금상 Winner in 인테리어 Category

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The Design

About Chengdu Gift 리테일 공간

청두 기프트(Chengdu Gift)는 지역 선물 상품의 전시와 판매를 위해 설계된 리테일 공간이다. 137제곱미터 규모의 실내는 막 열리려는 선물 상자라는 개념을 바탕으로 구성되었다. 주요 프레임은 청두라는 도시와 밀접하게 연관된 식물인 은행나무 잎 형태로 절단한 320개의 백색 금속 판재로 이루어진 돔형 구조이다. 금속 판재는 아치형 강관에 조립되었으며, 이는 짧은 공사 기간에 적합한 방식으로 선택되었다. 투명 유리 판재는 전시된 선물을 받치는 지지대 역할을 한다.

The Recognition

About the A' Design Award 금상

Chengdu Gift 리테일 공간, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. Chengdu Gift 리테일 공간, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. Chengdu Gift 리테일 공간, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At present, many designs attach importance to the presentation of wall, ground and top surface, but in this case, the designer subverts the tradition, uses a kind of assembly technology to shape the pattern and form, and tries to explain different emotions through the spatial relationship. The ginkgo leaf element runs through the whole indoor exhibition hall, and is combined with Chengdu symbols to form the city's business card.
Dimensions & Packaging: The project covers a total of 137 square meters. The large frame of the exhibition hall is a dome space composed of white metal sheets shaped by ginkgo leaves, which not only is full of Chengdu's urban cultural characteristics, but also gives more imaginative space to customers who come here.
Tags: Interior, Commercial, Shop, Chengdu, Gift, Box, Natural, Elegant, Cultural, Ginkgo Leaf
Production Technology: Basically only two kinds of materials are used in the whole interior, one is the stainless steel plate of ginkgo leaf shape, which is mainly used for space stitching to create the exhibition space of Chengdu culture. The second is the glass transparent plate, which mainly appears as the carrier of all gifts, making the product more prominent and high-grade.
Design Challenge: The biggest difficulty of this case is that the construction period is short, and Party A requires that it must be completed within 28 days. Therefore, the designer adopts the assembly method to fix 320 pieces of metal pieces in the shape of Ginkgo leaves on the arch shaped steel pipe, and create a hole shaped exhibition hall of Ginkgo leaves.
Research: Faced with such a propositional project as "Chengdu Gift", the designer needs to find some outstanding elements of this city, and refine them to represent it. Through the transformation of the prototype of the ordinary gift box, and the integration of Ginkgo and other local cultural elements, finally, such a special design came into being in this case.
Inspiration: The gift itself may be light as a goose feather, but sent from afar, it conveys deep feeling. Designers hope to present the expression of this emotion through the architectural space. The building of the independent pavilion is designed around the concept of box, which is about to be opened. It seems to bring mystery and surprise to people. Ginkgo leaf is an indispensable part of feelings for people who live in Chengdu. So this element runs through the whole interior exhibition space.
Project Duration: The project started in May 1, 2019 in Chengdu and finished in May 30, 2019 in Chengdu.
Operation Flow: For this project, in order to let the design be completed as soon as possible, the project team carries out a lot of lofting and comparison between the surface layer and the curve on the construction site, so as to ensure that the visual reduction degree of the work from the effect map to the real picture can basically reach more than 95%.
Patents: Copyrights belong to Hong Li, 2019.
Team Members: Hong Li
Image Credits: Image #1: Photographer Qiang Dou, Display Area, 2019.
Image #2: Photographer Qiang Dou, Corridor, 2019.
Image #3: Photographer Qiang Dou, Reception Hall, 2019.
Image #4: Photographer Qiang Dou, Resting Area, 2019.
Image #5: Photographer Qiang Dou, Entrance, 2019.