디자이너 Dana Freud의 작품 Amsalem Leisure 웹사이트은(는) 매우 권위 있는 2020 A' Design Award 철상의 웹사이트 및 웹 디자인 부문에서 탁월한 수상작입니다.

철웹· 2020

Amsalem Leisure 웹사이트

디자이너: Dana Freud

클라이언트: Dana Freud

웹 부문 A' Design Award 철상 수상작

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Amsalem Leisure 웹사이트 소개

암살렘 레저(Amsalem Leisure)는 휴가 계획을 위해 제작된 반응형 여행 웹사이트입니다. 예약 시스템을 통해 사용자는 항공권, 호텔, 렌터카 서비스와 주변 관광 명소를 예약할 수 있습니다. 개성 있는 타이포그래피와 맞춤 일러스트레이션을 적용한 대형 검색 바는 기능적 요소를 디자인의 중심 요소로 전환시킵니다. 패싯 내비게이션과 동적 필터링은 방문자가 여행지를 신속하게 찾고 탐색할 수 있도록 돕습니다. 따뜻한 조명이 담긴 엄선된 사진들은 매력적인 분위기를 자아냅니다. 레이아웃은 각 화면 크기와 기기에 맞춰 자동으로 조정됩니다.

수상 인정

A' Design Award 철상 소개

Amsalem Leisure 웹사이트, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Amsalem Leisure 웹사이트, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Amsalem Leisure 웹사이트, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

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디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: Amsalem Leisure is a responsive app from the travel and tourism world, which enables the user to plan the perfect vacation. The booking system allows the user to book flights, hotels, car rental services, and even nearby attractions quickly and efficiently. The massive search bar with distinct topography and customized illustrations turns a normally strictly functional feature into a key design element. The use of faceted navigation as a contemporary element creates a fresh, efficient design.
치수 및 패키징: The dimensions and specifications of the website are dynamic and responsive in that they automatically adjust to the screen size and type of device being used without any design degradation.
태그: tourism design, UI, UX, website design, vacation
생산 기술: The methodology of "design thinking" was used to generate several concepts that would most creatively and accurately convey the feeling and message desired by the company and felt by the website creator. A group of five multidiciplinary employees from the tour company were included in several brainstorming sessions to generate the most innovative, creative, and diverse ideas for the production of the website.
디자인 과제: The challenge discovered was that when the employees use the site they need to use an "internal filtering process" that was inept. The design had to be intuitive while being effective and efficient. The filtering system could not cause the website to load slowly. The employees were disinclined to try new methods, while the old website was based on technology that was ineffective. Dynamic, responsive, and smart filtering methods were implemented and were programmed to react to the user's previous selection, only loading information when selected and increasing the speed of the website.
연구: Preliminary research was done with the research objective of understanding the target audience and desired UX. The methodology used was qualitative interviews with employees. Data collection was done on 1/5 of the relevant population. Participants were travel agents and select users of the previous product and results yielded that there needed to be an overhaul, with key insights that the new website should be faster, intuitive, and accessible. The effects of the research were on the employees of the company as they were able to become more efficient and effective.
영감: The inspiration for this website came from the intimate and family-oriented atmosphere of Amsalem Tours who embrace this as a core value. It was crucial to translate the palpable ambience felt in their offices into their digital platform to create the amiable environment for their online users as well. This is integrated throughout; from the microcopy itself to the warm illumination of the photos and the choice of family-friendly vacation destinations.
프로젝트 기간: The project started in October 2015 and finished in September 2016 and is live as the current website of Amsalem Tours.
운영 흐름: The layout of the webpage, along with the dynamic filtering system allows the user to easily locate and explore leisure destinations. The warm atmosphere and family-oriented sentiment throughout the design reflect the core values of the company the website was created for. The design causes visitors to the webpage to feel both extremely comfortable with their selections as well as connected to the company supplying the trips in an emotional manner which will increase the likelihood of them returning.