은 패키징 · 2020
Jiu Ming Tang 주류 패키징
by Qi-Jun Wang
- A' Design Award 은상 2020 in 패키징
- CLIENT: Wang Qi-jun
- Estimated Number of Design Views: 24,227
- Verification code D14F07FC97 · Verify this award
Colors
About Jiu Ming Tang 주류 패키징
지우밍탕(Jiu Ming Tang)은 단오절과 연계된 중국 전통주 선물 패키징 디자인이다. 외함은 친환경 종이를 사용하고 열압 성형 공정으로 형태를 잡았다. 붉은색 봉인은 행운을 기원하는 중국 전통의 의미를 담고 있다. 봉인을 뜯으면 상자가 두루마리처럼 펼쳐지며 사용자의 상호작용을 이끌어낸다. 담백한 외부 표면은 내부의 화려한 명절 일러스트레이션과 대비를 이루며 강렬한 시각적 효과를 만들어낸다. 이 디자인은 전통 명절의 요소를 현대적인 패키지로 옮겨와 문화적 정체성을 뒷받침한다.
About the A' Design Award 은상
Jiu Ming Tang 주류 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Jiu Ming Tang 주류 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Jiu Ming Tang 주류 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Press Kit
- Unique Properties
- This is a special liquor for the gift of Dragon Boat Festival.The outer surface of the product is made of environmentally friendly paper,and the red seal is commonly called a"Cai Tou"in traditional Chinese wishes, which means to seek good luck. Then the seal is torn open like a scroll.The simplicity of the appearance collides with the colorful flashiness of the inner part,which brings great visual impact.People's eyes are bright,and the"Cai Tou"has been won.
- Dimensions & Packaging
- Packing:Height 32cm,Width:22.5cm,Length:8 cm，bottle:Diameter 7cm,Height26cm。
- Tags
- Bottle type design,Packing design,Earthenware, Knight-errant
- Production Technology
- The box adopts environmental protection paper as hot pressing process.The box structure is only opened with a scroll type, which enhances the interaction of users.
- Design Challenge
- The technology needed in this case is not easy to implement because it is time consuming and laborious.But we have to admit that compared with other common graphic design,it is a better display technology.However,when it comes to mass production, they need to compromise.
- Research
- The exhibition of traditional Chinese elements is accompanied by the dissemination of culture. The design with the characteristics of traditional Chinese festivals is used for cultural output.Modern culture and traditional culture are integrated and innovated to a large extent.The adoption of elements to reflect originality and traditionalism is a common concept, which will attract the attention of consumers,arouse the new trend of traditional culture and enhance cultural identity Sense.
- Inspiration
- During the Dragon Boat Festival, every Chinese family will hold some grand activities to make some delicious dishes, which is also the brewing period of Chinese liquor. The inspiration of design comes from every detail of the Dragon Boat Festival.
- Project Duration
- The project starts in January 2018 and ends in April 2018.Design completed in Changsha,Hunan,proofing in Shenzhen,production in Changde.
- Operation Flow
- They use wisdom and creativity to integrate the elements of Dragon Boat Festival into the design. The simple outer box is colorful after opening. The festive Dragon Boat Festival illustration elements form a strong visual contrast, making people feel more festive.
