Pass On 사진 연작 by Eduardo Dulla is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 사진 및 사진 편집 디자인 Competition Category.

동사진· 2020

Pass On 사진 연작

by Eduardo Dulla

Client: Eduardo Dulla

A' Design Award 동상 Winner in 사진 Category

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Colors

The Design

About Pass On 사진 연작

〈Pass On〉은 병 속에 밀봉된 메시지의 이미지를 중심으로 구성된 사진 연작이다. 각 사진은 희망이나 우애와 같은 하나의 단어에서 영감을 받아, 그 단어의 의미 또는 실제 사건을 통해 그것을 표현한다. 메시지, 병, 물이라는 동일한 세 가지 요소가 모든 이미지에 등장하지만, 각 주제는 서로 다른 방식으로 다루어진다. 촬영을 위해 세트와 특수 수조, 특정 장치들이 제작되었다. 디지털 이미지는 간섭과 이미지 융합 기법을 결합하였으며, 코튼지에 잉크젯으로 인화되었다.

The Recognition

About the A' Design Award 동상

Pass On 사진 연작, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Pass On 사진 연작, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Pass On 사진 연작, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This photographic project seeks to present and represent "words" in a photograph, combining the literal and the subjective.
Dimensions & Packaging: digital photography, printed with inkjet on cotton paper the photographs have variable format, long side about 800mm
Tags: message in a bottle, photo digital, photo manipulation, mankind,
Production Technology: Photos made with Canon digital camera and lenses. In studio, lighting equipment from Broncolor, Elinchron, Arri and Dedolight was used. All photos of this series have interference and image fusion.
Design Challenge: The same elements were used, message, bottle and water in all images but the themes were treated differently, make viable the means of production and adapted to the meaning or inspiring event of the photo.
Research: Each photo in this series is inspired by a word and, to represent it, has been chosen, an event or its own meaning.
Books, movies, newspaper news, served as a reference for the realization of this project.
Then the idealization of the image, the roughs in drawings and from there the effective and specific production for each photo.
Experiments were performed, set designs were built, special aquariums were set up, specific mechanisms were created for these photos.
Inspiration: The initial idea of this series of photographs is the story about the isolated castaway throwing overboard its perhaps ultimate distress call.
Despair? It can be considered one of the greatest displays of hope possible.
The photos of the messages on the bottles were inspired by their very meaning or a specific event such as "Same Blood" for terrorist attacks in Paris; "Reverse of Courage" for the terrible disasters in Mariana and Brumadinho.
Project Duration: The project started in July 2017 and is yet in progress.
Operation Flow: The photos were taken with the intention of proposing reflection on our attitudes towards the message written inside the bottle, questioning whether these messages are really important and worth sharing.
Team Members: Collaborator and set designer:Regiane Mancini.
Collaborator:Judite Scholz.
photography assistant:Tiago Matos.
image handling and manipulation: Adilson Tucão.
image handling and manipulation: Jujuba Digital.
Image Credits: all photos Eduardo Dulla