Wine Africa 와인 패키징 by Oksana Kashkovskaya

Wine Africa 와인 패키징 by Oksana Kashkovskaya is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 패키징 디자인 Competition Category.

동패키징· 2020

Wine Africa 와인 패키징

by Oksana Kashkovskaya

Client: OK DEsign

A' Design Award 동상 Winner in 패키징 Category

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Colors

The Design

About Wine Africa 와인 패키징

와인 아프리카(Wine Africa)는 레드, 블루, 오렌지, 옐로의 네 가지 와인 세트를 위한 패키지 디자인이다. 각 상자는 천연 섬유가 함유된 중간 두께의 판지로 제작되었으며 래커 코팅을 하지 않았다. 모든 상자의 양쪽 마주 보는 면에 배치된 두 개의 개구부는 빛이 병을 통과하도록 하여, 가까이에 조명이 없어도 와인의 색을 눈으로 확인할 수 있다. 병은 무광 유리 표면에 아프리카 동물에서 따온 선과 반점 무늬가 유광으로 표현되어 있다. 네 개의 상자에 걸쳐 여덟 종의 동물이 등장하며, 아프리카의 풍경과 동물들을 떠올리게 한다.

The Recognition

About the A' Design Award 동상

Wine Africa 와인 패키징, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Wine Africa 와인 패키징, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Wine Africa 와인 패키징, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This packaging has four different colours type of the wine as red, blue, orange and yellow. Each box has double count from each side and due to this the bright colours of wine possible to see even without close light around. The lines and spots on each bottle has own drawing that is complements full composition of the design and gives the understanding of each exact animal depicted. Thus, appear associations of the landscapes and fauna of Africa.
Dimensions & Packaging: size of box: H 33O mm; W 80.5 mm
size of bottle : H 290 mm; W 80 mm
Tags: package, africa, wine, design, red, blue, orange, yellow, wild
Production Technology: The four packaging created from midle thickness cardboard. The paper has natural fibers without additional lacquer shine covering, thus this material from ecology friendly technology. The bottles has the mat glass surface with patterns that coat each bottle with own design. The patterns has the glossy coating. The top of each bottle has the black frosted membrane that save the wine till it will be open.
Design Challenge: The main goal for this design was to create the interaction beetween the graphic elements of two different types of animals as part of a whole design. A lot of sketches was created during working process on this packaging. The colours of wine had to be more but to definitive result was choosen only four. Aslo for each bottle was created different pattern that shows only lines and spots characteristic to exact type of animals.
Research: This packaging has two apertures from both sides of boxes. It gives light complitely go through inside of bottle and show colours of each wine that has own type as red, blue, orange, yellow. For each class of package was created own graphic elements depens on the land of African continent. Thus, eight animals possible to see and only two different animals on one box. Package design has Zebra and giraffe, leopard and cheetah, monkeys-red colobus and colobus, chameleon-Namaqua and Green Parson.
Inspiration: The main inspiration for creating the packaging was the natura of the African continent. The specific shapes of the pattern of animals leather inspired to use them as main graphic elements at the package and on the bottles. The natural colours of the fauna had focus to reflected on the bottles. The four landscapes of Africa had the own display on the design via animals that dwell there.
Project Duration: Started in November 2019 was finished in February 2020
Operation Flow: For to enjoy the wine just need to open cardboard packaging from the top and and take out the favorite of four types of wines.
Patents: Kashkovskaya Oksana 2020
Team Members: Kashkovskaya Oksana
Image Credits: Kashkovskaya Oksana 2020