Holystone Recruitment 브랜드 아이덴티티 by Triangler Co., Ltd.

Holystone Recruitment 브랜드 아이덴티티 by Triangler Co., Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

동그래픽· 2020

Holystone Recruitment 브랜드 아이덴티티

by Triangler Co., Ltd.

Client: Triangler Co., Ltd.

A' Design Award 동상 Winner in 그래픽 Category

12,606

Verified Award Winner

Verify Award Status for #97053

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Holystone Recruitment 브랜드 아이덴티티

Holystone은 40년 동안 전자 부품을 공급해 왔습니다. 정사각형 말뚝 요소는 홀리스톤의 제품과 가치를 사용하여 만들어졌으며, 이는 홀리스톤의 강점과 독특한 기술을 졸업생들에게 선보이는 데 도움이 됩니다. 브랜딩 노력에는 로고, 포스터, 셔츠, 문서, 부스 장식, 팜플렛 및 선물 디자인이 포함되며 모두 강력한 매력을 창출하는 것을 목표로 합니다. 크게 뜬 큰 눈의 캐릭터는 인재를 모집하는 일을 바다 깊은 곳을 탐험하는 일에 비유해 잠재적인 멤버를 찾는 것을 상징합니다.

The Recognition

About the A' Design Award 동상

Holystone Recruitment 브랜드 아이덴티티, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Holystone Recruitment 브랜드 아이덴티티, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Holystone Recruitment 브랜드 아이덴티티, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The piling square elements are made with Holystone's products and values, which help Holystone to show the strength and unique technology to the graduates. Logo, poster, shirts, documents, booth decoration, pamphlets, and gifts are all included to build up a strong attraction. The characters with big eyes wide open are looking for potential members, just as recruiting the talented people is like searching under the sea.
Dimensions & Packaging: Following are visual applications :
DM: Width 450mm x Height 450mm
bag: Width 260mm x Height 350mm
stickers: Width 85mm x Height 85mm
stand poster: Width 880mm x Height 1350mm
Tags: brand identity, event identity, recruitment visual, visual communication
Production Technology: Triangler uses geometric elements and modern techniques to attract college students with a younger corporate image.
Design Challenge: The electronic industry tends to convey a rational and technological impression, so it is hard for a company to obtain a unique feature among competitors. Triangler tries to transform company products into a young and humorous design, and thus creates a refreshing visual image for Holystone recruitment.
Research: The designers visited the client’s factory to have a complete understanding of their production process and transform production steps and products with flat design.
Inspiration: Holystone is a leading electronic component provider for 40 years in Taiwan. It’s been 10 years since the last time they participated in campus job fairs. The new HR department needs a brand new strategy and image to be known to university students so as to stand out from their competitors. Triangler takes this recruiting activity as a brand identity, meant to be extended and run for the next couples of years.
Project Duration: The project started and finished 2018 in Taipei, Taiwan, and the same visual design has been applied for annual campus recruitments in 2019 and 2020.
Operation Flow: This visual design is applied to campus recruitment fairs, including booth signs, flags, banners, leaflets, L folders, stickers, and interactive games.
With the consistent young image, students can distinguish Holystone with a strong impression in recruitment fairs .
Team Members: Designer: Chi-Yao Tang, Chun-Yao Huang, Yi Wang
Design Manager: Hsiang-Chia Wu
Image Credits: PHOTO:Chi-Yao Tang