Floral Banquet 결혼 선물 상자는 by Su Wan Ling is a highly esteemed winner of the very prestigious 2020 A' Design Award 철상 in 패키징 디자인 Competition Category.

철패키징· 2020

Floral Banquet 결혼 선물 상자는

by Su Wan Ling

Client: Aunt Stella

A' Design Award 철상 Winner in 패키징 Category

12,599

Verified Award Winner

Verify Award Status for #97212

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Floral Banquet 결혼 선물 상자는

"Elegant & 귀여워” 브랜딩 원칙에 따라 Stella 이모는 결혼 선물 시장을 겨냥하여 이 꽃 시리즈를 만듭니다. 나무 상자의 소매 하나하나는 사랑과 낭만을 상징합니다. 플루메리아가 들어간 핑크색은 첫사랑을 상징하며, 관계에 대한 수줍고 유쾌한 소망을 전달합니다. 생기 넘치는 유령 식물과 깃털이 있는 그린 컬러는 사랑의 영원함을 각인시킵니다. 그리고 마지막 작품에서 디자이너들은 흰색 배경을 웨딩드레스의 상징으로 사용하고, 둘러싸인 장미와 풍부한 꽃, 과일 일러스트로 풍성해진 사랑의 순수함을 표현했습니다.

The Recognition

About the A' Design Award 철상

Floral Banquet 결혼 선물 상자는, 이 작품은 A' Design Award 철상 수상작으로, 잘 디자인된 창작물에 기대되는 전문적·산업적 요건을 충족하는 좋은 디자인에 수여되는 권위 있는 인정입니다. 철상 수상작은 창작자의 뛰어난 기술, 높은 전문성, 전문가다운 이해, 창의적 역량을 보여 줍니다. Floral Banquet 결혼 선물 상자는, 이 작품은 높이 평가받고 감탄과 사랑을 받는 창작물로서 실용적이고 혁신적일 것으로 기대됩니다. 이 철상 수상 디자인은 업계 모범 사례를 통합하며 노하우와 재능으로 연결된 유능한 기술적 특성을 갖추고 있습니다. Floral Banquet 결혼 선물 상자는, 이 작품은 철저함으로 존중받으며 삶의 질을 개선하여 세상을 더 나은 곳으로 만들도록 디자인되었습니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Based on elegant & cute branding principle, aunt stella create this floral series targeted on wedding gifting market. Every single sleeve of wooden box symbolizes an aspect of love and romance. The pink one with plumeria symbolize the first love, delivering bashful and delightful wish in a relationship. The green one with lively ghost plant and feather imprints the eternity of love. And in the last piece, we use white background as a symbol of the wedding dress and pureness of love which is enriched by surrounding roses and plenty floral, fruity illustrations.
Dimensions & Packaging: The pink one is 160 x 160 x 60mm, the green one is 235 x 235 x 70mm and the white one is 265 x 265 x 70mm.
Tags: Gift, Wedding, AuntStella, Packaging, Flower, Present, love
Production Technology: We chose natural pine wood for this wedding series because of its unique wood grain feature, which symbolizes the uniqueness of every couple’s romantic story. From material selection, dimension design to the covered sleeve illustration, we are proud to present the wedding gift series with golden 1 sleeve and 2 box ratio and ribbon bow end to deliver the love giving spirit and warmest blessing.
Design Challenge: We choose natural pine wood as a material for this wedding series gift to match the expectation of premium end & uniqueness. The greatest learning about using hand-molding, wooden box is to manage the consistency of the grinding size, ensuring the box sleeve can be perfectly fitted for each case. And the best dimension design for a covered box sleeve, also came out under repeated attempts.
Inspiration: The design of series sleeves used three phases of love as the illustrating intention. The smaller one, with delightful pink background, presents the warm and cute love buds between 2 people when they first met. The one in middle size is in green, the illustration symbolizes that the relationship gradually grows strong like a plant. And at the end, the large wooden box has a pure white background to deliver the pureness and eternity that white veil stands for in wedding.
Project Duration: The project started in June 2018 in Taipei and finished in August 2018 in Taipei.
Operation Flow: The greatest learning about using hand-molding, wooden box is to manage the consistency of the grinding size, ensuring the box sleeve can be perfectly fitted for each case. And the best dimension design for a covered box sleeve, also came out under repeated attempts.
Patents: Copyrights belong to AUNT STELLA, 2019.
Image Credits: Image#1 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.
Image#2 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.
Image#3 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.
Image#4 Photographer Chia Wei Liao, Design & Illustrator Wan Ling Su, Creator Wan Ling Su, Floral Banquet, 2018.