Jiao Tang 레스토랑 by Liang Chen and Wang Shixue

Jiao Tang 레스토랑 by Liang Chen and Wang Shixue is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 인테리어 공간 및 전시 디자인 Competition Category.

은인테리어· 2020

Jiao Tang 레스토랑

by Liang Chen and Wang Shixue

Client: Shanghai Luyun Business Management Center

A' Design Award 은상 Winner in 인테리어 Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

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The Design

About Jiao Tang 레스토랑

이 프로젝트는 중국 청두에 위치한 전골 레스토랑입니다. 디자인 영감은 Neptune에서 인간과 자연의 조화로운 공존에서 비롯됩니다. 레스토랑은 Neptune에 대한 이야기를 설명하기 위해 7 가지 디자인 테마로 구성되어 있습니다. 영화와 텔레비전, 예술, 과학과 기술, 가구, 램프, 식기 등의 장식적인 독창적 인 디자인의 개념은 방문객에게 극적인 몰입 경험을 제공합니다. 소재의 배열과 색상 대비가 공간 분위기를 조성합니다. 기계 설치 예술은 공간 상호 작용과 소비자 경험을 향상시키기 위해 적용됩니다.

The Recognition

About the A' Design Award 은상

Jiao Tang 레스토랑, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Jiao Tang 레스토랑, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Jiao Tang 레스토랑, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The project is located in a commercial complex of the new area of Chengdu of Sichuan. The form of the project is hotpot restaurant, with a floor area of 506 square meters. In order to promote the brand popularity and attract consumers, They redefine dining space: a dramatic five-sense experience is created by referring to the elements in the fields of film and television, art, science, technology and design. An all-around upgrade is made from the senses of sight, hearing, smell, taste and touch.
Dimensions & Packaging: Width 30950mm x Depth 15550mm x Height 5350mm, Area: 506 square meters
internal area 277.4 square meters, Outdoor area 278.6 square meters
Tags: Innovate, Interact, Experience, Neptune, Future
Production Technology: Mechanical device models are made by 3D printing technology, lamps are made by modeling and turnover technology, multifunctional dining table is design, and innovative material arrangement is applied, winning many design patents.
Main materials: steel plate, terrazzo, tempered glass, frosted acrylic
Design Challenge: Such commercial complex is located in urban development area. In weekdays, the customer flow is small and the economic benefit is sluggish. Moreover, the project is on the 4th floor, and there are restaurants with the same industrial condition on the same floor. Party A worries about the future development of the restaurant so that he asks to follow the following three principles: building a Chengdu high-quality restaurant with limited budget and ensuring the promotion of brand popularity; breaking the traditional dining space pattern; being unique and insisting on originality.
Research: The city of Chengdu, where the project located, is famous for energetic young generation and their consumption abilities. By field research on hotpot restaurants in Chengdu, there exists a common problem that to some extent the space design is lack of conception and innovation. It’s essential to attract consumers by renewing brand spaces. Based on brand localization strategy, it’s critical to enhance sense of immersion, narration and creativity in dining space design.
Inspiration: Since the resources on the earth are exhausted, the human beings have never stopped the exploration of Neptune. The design inspiration comes from the scene the human co-exist in harmony with the creatures on Neptune. The dominant hue of the space is International Klein Blue, representing the severe weather and life marks on Neptune. The unprecedented novelty and experience are reflected via the atmosphere created by interactive artistic mechanical device. The ceiling lamps are designed with the concept of Prince Rupert's Drop, highlighting the mystery of the creatures on Neptune.
Project Duration: Time of completion: January of 2020
Project address: Huanyufang Right Bank of the Central Sea, 2736 Jiannan Avenue, Shuangliu District, Chengdu, China
Operation Flow: Human perception of action
Team Members: Chief architect: Liang Chen
Design team: Wang Shixue, Fu Shenglong, Wang Hailong, Qi Wen, Shi Ying
Construction drawing design: Yang Fang, Pan Yong, Yang Mingzhe, Zhang Qiang
VI design: Guan Da
Lamp design: SSAD Studio
Furniture design: SSAD Studio
Project photography: Mao Hongyi
Video production: SSAD Studio
Image Credits: Image 1:Photographer Liang chen, 2020.
Image 2:Photographer Liang chen, 2020.
Image 3:Photographer Liang chen, 2020.
Image 4:Photographer Liang chen, 2020.
Image 5:Photographer Liang chen, 2020.