Wuxi Ditre 가구 쇼룸 by Yang Su is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 인테리어 공간 및 전시 디자인 Competition Category.

동인테리어· 2020

Wuxi Ditre 가구 쇼룸

by Yang Su

Client: Nonezone Design

A' Design Award 동상 Winner in 인테리어 Category

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Verified Award Winner
Verify Award Status for #97728

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Colors

The Design

About Wuxi Ditre 가구 쇼룸

우시 디트레(Wuxi Ditre)는 중국 우시에 위치한 이탈리아 가구 브랜드를 위해 디자인된 가구 쇼룸이다. 600제곱미터 규모의 실내는 방화 보드, 원목 마루, 맞춤 제작 금속, 회색 바닥 타일로 마감되었다. 어두운 톤과 자연스러운 목재 질감, 집중 조명이 전시품을 위한 차분한 분위기를 조성한다. 자유로운 배치는 각 제품 그룹을 정연한 흐름으로 선보인다. 간결하게 정리된 리셉션 데스크 위로는 평평한 천장 대신 프레임 구조가 자리한다. 계단은 견고한 매스와 가벼운 유리 난간을 결합하였으며, 위로 올라갈수록 폭이 좁아진다.

The Recognition

About the A' Design Award 동상

Wuxi Ditre 가구 쇼룸, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Wuxi Ditre 가구 쇼룸, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Wuxi Ditre 가구 쇼룸, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The highly modern space matches the characteristic of the exhibits. The subtle fragrance, the light and shade, the scale of enclosures, make one immersed in the spatial interpretation. The free layout allows the space to unfold in sequence, with each portfolio of exhibits presented to the viewers in an orderly manner.
Dimensions & Packaging: The project covers a total of 600 square meters. Due to the borrowed spatial relationship, the classical Italian style thousands of miles away and the Oriental philosophy of residence meet and collide here, which is an encounter to inspire the imagination.
Tags: Interior, Furniture Showroom, Exhibition, Commercial, Flow Space, Modern, Elegant, Simple, Stable, Ditre
Production Technology: The main materials in this project are fireproof board, wood floor, customized metal and grey floor tile. The exhibits, waiting quietly in a harmonious atmosphere, are as impressive as sparkling treasures in the dark.
Design Challenge: The stairs connecting different floors have abandoned the traditional treatment, and the solid blocks are interspersed between the walls, supplemented by light-weight glass handrails, like a sculpture switching between delicacy and massiveness. Visitors climb the stairs step by step which are narrowed from wide ones, provoking a desire of visitors to see what's going on up there.
Research: Italian furniture has its unique character, in which its appearance can be attractive, and its physical sense can touch your soul, similar to the animal's protective coloration that can bring shelter. The expression of space is developed based on the dark tone, from which the calm black, the natural wooden texture and the classic light, highlight a pure and harmonious atmosphere. Each material is endowed with the function of emotional hint, like a hot heart under the forbidding appearance.
Inspiration: The process of furniture production is a reconstruction of artistic aesthetics itself. DITRE, an Italian furniture brand, came to China far away across the sea, like a migration of aesthetics. The ultimate pursuits for the design by the eastern and western residential cultures bring designers new thoughts on the design of the exhibition hall.
Project Duration: The project started in October 15, 2018 in Wuxi and finished in January 30, 2019 in Wuxi.
Operation Flow: In the part of the roof which serves as the fifth facade, the framework replaces the flat roof to correspond to the simplified reception desk below. At a glance, one can see how the elaborate design works.
Patents: Copyrights belong to Yang Su, 2019.
Team Members: Yang Su
Hai Wang
Derong Sun
Image Credits: Image #1: Photographer Ming Chen, Group, 2019.
Image #2: Photographer Ming Chen, Reception, 2019.
Image #3: Photographer Ming Chen, Reception, 2019.
Image #4: Photographer Ming Chen, Group, 2019.
Image #5: Photographer Ming Chen, Group,, 2019.