La Moitie 다중 상업 공간 by One Fine Day Studio & Partners

La Moitie 다중 상업 공간 by One Fine Day Studio & Partners is a highly esteemed winner of the very prestigious 2020 A' Design Award 금상 in 인테리어 공간 및 전시 디자인 Competition Category.

금인테리어· 2020

La Moitie 다중 상업 공간

by One Fine Day Studio & Partners

Client: One Fine Day

A' Design Award 금상 Winner in 인테리어 Category

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Verified Award Winner

Verify Award Status for #97772

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About La Moitie 다중 상업 공간

La Moitie 프로젝트의 이름은 half의 프랑스어 번역에서 비롯되었으며, 디자인은 정사각형과 원형, 밝고 어두운 요소 사이의 균형을 잘 반영하고 있습니다. 제한된 공간을 감안할 때 팀은 두 개의 상반되는 색상을 적용하여 두 개의 개별 소매 영역 사이에 연결과 구분을 설정하려고했습니다. 분홍색과 검은 색 공간의 경계는 명확하지만 다른 관점에서는 흐릿합니다. 반 분홍색과 반 검정색의 나선형 계단이 매장 중앙에 배치되어 있습니다.

The Recognition

About the A' Design Award 금상

La Moitie 다중 상업 공간, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. La Moitie 다중 상업 공간, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. La Moitie 다중 상업 공간, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: La Moitie is a multi commercial space,featuring fancy restaurant and designer showroom.It's owned by a couple with obvious contrast senses of style,by which inspired the design concept the half makes for each other.
So through this project, there are always two twisted styles leading the way of design. Contrast but perfectly match elements such as shape, color, character together harmoniously fixed in this whole space and brought viewer a dramatic space experience.
Dimensions & Packaging: Size (m2): 326
Tags: Catering, Fashion, experience, pink, black,
Production Technology: Terrazzo,fiber-reinforced plastic,steels,environmentally friendly coatings
Design Challenge: In the beginning of the concept, the most difficult challenge was the collision relationship between black and pink. We hope that this space is one, and we also hope that this integrated space can be clearly divided into two characteristics spaces. After many analyses, we finally adopted a spiral staircase structure to connect pink and black. To this end, we even removed the original floor structure and raised the entire first floor space.
Research: In the initial stage of the project research, the concept and style of pink space were derived from Rococo art, such as the Bavarian Church, Versailles, etc. We found that to achieve the fine craftsmanship of the Rococo period, it required expensive materials and plenty of time, it was overflows the client's budget needs. So we tried 3d printing technology and fulfilled our detailed requirements within a week. Based on this success, we will use more 3D printing technology for other projects.
Inspiration: La Moitie,the project name comes from the French word meaning of half,half is a homophonic mate in Chinese,meaning partner.Through the analysis and positioning of this brand,we use Square and Circle,Mild Pink and Black as the basic elements to express the inner connection between half and mate.
Project Duration: The project started in November 2018 in Guangzhou and finished in March 2019 in Guangzhou,
and was launched in Panyu District Guangzhou in October 2019.
Operation Flow: In the existing business system, brands with unique identification are more likely to succeed. Our aim is to provide better advantages for the brand beyond the basic-functions-needs .Thus in La Moitie, you can discover a unique design space and even more sense the storyline of the brand by this couple.
Team Members: Design Director: Jump Lee
Design Team: Jiacheng Su,Chunjie He,Yongjie Lao, Longbiao Liang
Image Credits: Image #No1 : Junning yang, 2019,La moitie .
Image #No2 : Junning yang, 2019,La moitie .
Image #No3 : Junning yang, 2019,La moitie .
Image #No4 : Junning yang, 2019,La moitie .
Image #No5 : Junning yang, 2019,La moitie .