Children Picture Books from China 전시 영상 by Blend Design is a highly esteemed winner of the very prestigious 2020 A' Design Award 동상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.
동그래픽· 2020
Children Picture Books from China 전시 영상
by Blend Design
Client: Confucius Institute Headquarters
A' Design Award 동상 Winner in 그래픽 Category
Verified Award Winner
Verify Award Status for #97864The Design
About Children Picture Books from China 전시 영상
공자 아카데미 본부가 주관 한 중국 아동 도서전이 프랑크푸르트 도서전 아동관에서 공개됐다. 다른 그림책에서 전문가들은 전체적인 시각적 디자인 스타일로 Liang Peilong의 수묵화를 선택했습니다. 그런 다음 디자이너는 Liang의 그림에서 잉크 도트 요소를 추출하고 채도를 강화하여 그림과 함께 사용했습니다. 새로운 비주얼 스타일은 전시 수요에 부응 할뿐만 아니라 동양적인 맛도 가지고 있습니다. 중국 특유의 미인이 국제 무대에 등장한다.
The Recognition
About the A' Design Award 동상
Children Picture Books from China 전시 영상, 이 작품은 A' Design Award 동상 수상작으로, 창의성, 독창성, 영민함으로 돋보이는 뛰어난 디자인에 수여되는 높은 권위의 인정입니다. 동상 수상작은 충분히 숙련되고 인상적으로 창의적인 작품으로, 디자이너의 폭넓은 경험, 상상력, 기지를 입증합니다. Children Picture Books from China 전시 영상, 이 작품은 높이 평가받고 감탄과 사랑을 받는 사물로서 두드러지게 전문적이고 혁신적일 것으로 기대됩니다. 이 동상 수상 디자인은 예술, 과학, 디자인, 기술의 모범 사례를 담고 있으며 세부에 대한 주의로 훌륭합니다. Children Picture Books from China 전시 영상, 이 작품은 필요를 훌륭하게 충족하고 욕망에 닿으며 감정을 매료하고 호기심을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- October 2016 the Chinese children's book exhibition "children picture books from China" organized by Confucius institute headquarters was made their full debut at children's hall of the Frankfurt book fair. "Children picture books from China" made a selection of the 197 original works from 1000 kinds of picture books of 500 Chinese publishers to display. Through text and paintings by Chinese writers and illustrators, unique Chinese picture beauty appears on the international stage.
- Dimensions & Packaging
- Because the composition of ink points is relatively free, the picture is suitable for various sizes and can be flexibly applied in 2D plane and 3D space.
- Tags
- Children's picture book exhibition, children's interest, Chinese ink painting, oriental charm
- Production Technology
- This scheme needs to present the details of Chinese ink painting, so in the printing and exhibition of ink-jet painting, there is a high demand for production and paper, and it needs to reflect the level of ink absorption and natural ink-jet. Printing materials, including LCD screen background color, need to show pure ivory white to reflect the gentle oriental charm and detail characteristics of the design. The little Notbook uses the red rope binding way to interpret the traditional Chinese color.
- Design Challenge
- Traditional Chinese ink paintings as visual image for the book exhibition are too elegant. Visual design for exhibition should have more strong colors, symbols or graphics to attract attention of the audiences. In order to solve this problem, designers picked up the ink points from paintings of Mr. Liang as the abstract elements, and strengthened the red and yellow saturation, and used with ink painting together.
- Research
- Before making the vision and exhibition structure plan, it is necessary to analyze the space location, scale, internal and external visiting lines of the booth reasonably, to study people's feeling of exhibition vision from different angles and positions, and to consider the structure and color of adjacent booths.
- Inspiration
- The activity attribute should be not only international, but also national, and be full of children's interest. The experts selected the ink painting of red & green dragonfly from different style picture books and gave the overall style. The illustrations are elegant in color, beautiful in artistic conception and unique in oriental flavor. The picture with innocence children is full of their longing for good things and future life. The style and the theme are well matched.
- Project Duration
- The project started in June 2016 in Beijing China and finished in October 2016 in Frankfurt Germany. Subsequently, Confucius Institutes and other partners around the world successively presented this book collection and related visual design.
- Operation Flow
- The main difficulty of this event design is how to plan the graphic and exhibition content information reasonably in the exhibition space. After many times of coordination with the German exhibition builder, the designer adjusted the proportion, scale, layout and detail processing of the exhibition stand, and finally achieved a good cooperation effect.
- Patents
- Design @ Blend Design
Illustration@ Peilong Liang
Copyright @ Confucius Institute Headquarters - Team Members
- Concept and Planning: Yonghong Ma
Art Director: Fang Ge
Illustration: Peilong Liang - Image Credits
- Main Image: (Design) Blend Design, 2016
Image#1: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#2: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#3: (Design) Blend Design, 2016; (Illustration) Peilong Liang, 2010
Image#4: (Photography) Confucius Institute Headquarters, 2016
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