Tihany Design and Matteo Vercelloni의 CoDe 디자인 뮤지엄

디자이너 Tihany Design and Matteo Vercelloni의 작품 CoDe 디자인 뮤지엄은(는) 매우 권위 있는 2020 A' Design Award 금상의 문화유산 및 문화 산업 디자인 부문에서 탁월한 수상작입니다.

금문화유산· 2020

CoDe 디자인 뮤지엄

디자이너: Tihany Design and Matteo Vercelloni

클라이언트: Tihany Design; Matteo Vercelloni

문화유산 부문 A' Design Award 금상 수상작

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사이트 방문 A' Design Award에서 보기 보도 자료 수상 배지

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디자인

CoDe 디자인 뮤지엄 소개

CoDe는 크루즈 선박 내에 자리한 디자인 뮤지엄이다. 이 뮤지엄은 1930년대부터 현재에 이르기까지 가구, 패션 아이템, 일상 오브제를 포함한 470점의 이탈리아 디자인 전시품을 선보인다. CoDe는 두 엔터테인먼트 공간 사이의 유동 인구가 많은 구역에 400제곱미터 규모로 조성되었다. 공간 구성은 내부에서 빛을 발하는 일련의 스테인리스 스틸 아치로 이루어진 보행 통로 포털을 중심으로 전개된다. 방문객은 이 공간을 복도처럼 가로질러 지나갈 수도 있고, 한쪽으로 비켜서서 양측에 놓인 전시물을 감상할 수도 있어 반복적인 관람을 자연스럽게 유도한다.

수상 인정

A' Design Award 금상 소개

CoDe 디자인 뮤지엄, 이 작품은 A' Design Award 금상 수상작으로, 일류의 경이롭고 뛰어난 디자인에 수여되는 극히 권위 있는 인정입니다. 금상 수상작은 대단히 혁신적이고 선견지명이 있으며 눈부시게 빛나는 작품으로, 디자이너의 천재성, 지혜, 기량을 반영합니다. CoDe 디자인 뮤지엄, 이 작품은 가장 높이 평가받는 트렌드 선도적이고 기념비적인 발명품으로서 전례 없는 가치를 제공할 것으로 기대됩니다. 이 금상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 장관을 이루는 존경받는 프로젝트입니다. CoDe 디자인 뮤지엄, 이 작품은 강렬한 욕망을 불러일으키고 열정을 자아내며 창의성을 북돋우고 매료합니다.

디자인 비하인드

프레스 킷

디자이너가 제공한 크레딧, 팀원 및 기술 세부 사항.

고유 특성: As the first design museum on a cruise ship, CoDe showcases the broad and renowned creative Italian talents that transformed the world with innovation, design and style. The collection's 470 exhibits connect to the history of Made in Italy, making these design objects true points of reference for Italy's global influence from the 1930s to the present. CoDe's highly contemporary stainless steel portal meets the challenges of the high traffic space with a series of arches lit from the inside. As the rings of the tunnel separate, guests can veer off the pathway to explore the exhibits.
치수 및 패키징: 400 sq/m
태그: Museum, Italy, Italian, Cruise, Ship, Costa, Design Museum, Costa Smeralda, Culture
생산 기술: CoDe is located in a high traffic area onboard Costa Smeralda, along the pathway between two major entertainment venues. In order to allow for flow of movement in this space, the museum was designed around a walking path portal made up of a series of stainless steel arches. Guests have the freedom to move through the museum as a corridor space as well as the invitation to discover the various displays by veering off into the exhibits on each side of the portal. This design encourages guests to return to the museum many times throughout their trip, discovering more of the CoDe collection of iconic Italian design and culture at each visit.
디자인 과제: CoDe aims to present through a selection of artifacts, most of which are still produced today, the vitality of objects and furnishings that remain the classics of Italian design from the 1930s to the present. The museum is a multifaceted self-portrait of Italy over time, an intricate mosaic made up of many stories.
연구: Curator Matteo Vercelloni contributed his expertise in Italian architecture and design as well as extensive research on Italian design from the 1930s to the present. The CoDe collection of 470 exhibits was meticulously researched and selected for its storyline and representation of iconic Italian design, its global impact and its connection to the ship's theme Italy's Finest. Designer Adam Tihany served as Creative Director of Costa Smeralda, creating the theme Italy's Finest and the overall interior vision of the ship. CoDe is the only space onboard that he designed directly.
영감: CoDe, or Costa Design Museum, was conceived as a unique and unifying feature of the new cruise ship, Costa Smeralda. Just as every major international city has a proud display of cultural heritage in its museums, CoDe was created to serve as the metropolitan epicenter of ship and a concentrated summary of the ship's theme, Italy's Finest. CoDe crowns the 3,300-cabin ship with a direct celebration of modern Italian design, from fashion and film to transportation and household objects. CoDe's interactive and engaging experience invites guest to step into the Bel Paese through the most iconic Italian designs.
프로젝트 기간: CoDe was introduced December 2019 onboard the new cruise ship, Costa Smeralda, as a permanent feature of the ship.
운영 흐름: The cruise guest is part of what we refer to as a 'captive audience,' because they are fully engaged with ship activities during the time spent at sea. CoDe is an innovative and high design concept that provides Costa Smeralda guests with a meaningful and fun cultural experience- and one they can continue to interact with and learn from during the duration of their time onboard.
팀원: Museum Design: Tihany Design
Design of Exhibitions: Matteo Vercelloni
Curator: Matteo Vercelloni with Paola Gallo
Graphic Design: Cristina Menotti
Movie selection: Roberto Dassoni
Fashion Research and selection: Augusta Grecchi
이미지 출처: Image #1 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, CoDe Portal, 2019
Image #2 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Transportation Exhibit, 2019
Image #3 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Iconic Italian Design Exhibit, 2019
Image #4 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Memorabilia, 2019
Image #5 Photographer Andrea Martiradonna, Curator Matteo Vercelloni, Designer Adam D. Tihany, Furniture Design Exhibit, 2019