Holiday Gift Set 기프트 세트 패키징 by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.
은패키징· 2020
Holiday Gift Set 기프트 세트 패키징
Client: Salvita Design
A' Design Award 은상 Winner in 패키징 Category
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The Design
About Holiday Gift Set 기프트 세트 패키징
홀리데이 기프트 세트는 소비 가능한 명절 선물 컬렉션을 위한 패키지 디자인입니다. 이 세트는 80g 초콜릿 바, 40g 허브차 패키지, 200g 천연 꿀 한 병, 140g 시나몬 향초로 구성되어 있습니다. 일러스트레이션은 리투아니아의 대지의 여신 제미나(Zemyna)에서 영감을 얻었으며, 여기서는 스니커즈를 신고 헤드폰을 착용한 현대적인 인물로 표현되었습니다. 여신의 길고 흰 머리카락은 눈과 친숙한 축제의 이미지를 떠올리게 합니다. 차분한 자연색 팔레트는 제품의 원료를 반영합니다. 오프셋 인쇄, 플렉소 인쇄, 디지털 인쇄가 사용되었습니다.
The Recognition
About the A' Design Award 은상
Holiday Gift Set 기프트 세트 패키징, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Holiday Gift Set 기프트 세트 패키징, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Holiday Gift Set 기프트 세트 패키징, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The set includes chocolate, tea, honey, candle, all timeless treats. The earth goddess is a symbol of timeless tradition, but now, she is updated, modern, cool and hip, wearing sneakers and headphones, representing the newest generation that respects the past, but is the future. By uniting tradition and modernity, Zemyna brings the simple pleasures from the earth to the modern lifestyle. Time marches forward, but simple pleasures remain the same.
- Dimensions & Packaging
- Gift set contains an 80 g chocolate bar, 40 g herbal tea package, 200 g jar of natural honey and a 140 g cinnamon scented candle.
- Tags
- Packaging, gift set design, chocolate, tea, honey, candle, design, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- Offset, flexography and digital printing.
- Design Challenge
- It was very challenging to create a strong and positive illustration. After three months of creating numerous illustrations, changing the goddess and the colours, we finally came up with a pleasing visual juxtaposition between serenity and excitement.
- Research
- Using muted colours, the design conveys the raw position of the brand. As a result, I managed to avoid the traditional Christmas visual cliches and created a unique and memorable packaging design.
- Inspiration
- Consumable gifts are always a great way to express your appreciation. This holiday gift packaging is inspired by Zemyna, the Lithuanian earth goddess. By giving the land fertility, she protects those who love and care for nature, bringing them abundant harvests and every kind of success. The earth goddess is represented as a Christmas fairy who passes through uncovered fields, magically ripening fruit and inspiring life.
- Project Duration
- Started in July and finished in November, 2019 in Vilnius, Lithuania.
- Operation Flow
- This simple, but memorable product line offers a way to show your client your honest appreciation. The packaging depicts a natural colour palette that reflects the purity of the products ingredients. The chocolate is unconventional because it comes with bread and honey, an unexpected, but interesting natural combination. Although the holiday gift set depicts an atypical Christmas, symbols such as the goddess long white hair serve as a hint to Santa beard, snow and reindeers.
- Image Credits
- Salvita Bingelyte (Product stylist)
Jurgita Kunigiskyte (Photographer)
Erin Hope Stevens (Copywriter)
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