Wu 선물 패키지 by 7654321 Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 패키징 디자인 Competition Category.

은패키징· 2020

Wu 선물 패키지

by 7654321 Studio

Client: 7654321 Studio

A' Design Award 은상 Winner in 패키징 Category

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Verified Award Winner
Verify Award Status for #99598

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wu 선물 패키지

우(Wu)는 은, 황동, 법랑으로 제작된 고급 다구를 위해 디자인된 선물 패키지 시리즈이다. 상자는 세 가지 크기로 제작되며, 짙은 녹색 종이에 가을빛 색조의 펄 가공 장식을 결합해 차분하고 안정된 분위기를 완성했다. 각 상자에는 황동 엽전을 꿴 태슬이 달려 있으며, 엽전의 양면에는 '유오지족(唯吾知足)'과 '장락(長樂)'이라는 문구가 새겨져 있다. 유오지족은 만족을 아는 사람은 언제나 행복하다는 뜻이다. 외피를 밀어 상자를 열면 다구와 인쇄된 카드가 드러난다.

The Recognition

About the A' Design Award 은상

Wu 선물 패키지, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Wu 선물 패키지, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Wu 선물 패키지, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Client is an enterprise selling high-end utensils. The project focuses on the design of gift packaging for several of its high-end tea vessels made in silver, brass and enamel. The overall tone of dark green, decorated with autumn colors, to make stable atmosphere. Tassels strung with "Wei Wu Zhi Zu" brass ancient coins as pendants, brass ancient coins is engraved on both sides with "Wei Wu Zhi Zu", "Long Happiness". "Wei Wu Zhi Zu" means contented people are always happy.
Dimensions & Packaging: 330*130*130mm / 255*130*130mm / 180*130*130mm
Tags: Wu, gift packaging
Production Technology: brass coins, tassel, FEDRIGONI Sirio Pearl Aurum #10001012 125g, Colorplan forest 135g
Design Challenge: The text and materials and the way the box is opened are perfectly and cleverly combined. All elements work together.
Research: Starting from "Wu", control the color, box shape, opening method, details, accessories and other aspects to create a valuable and high-end traditional etiquette culture. Study the ancient common decoration, tassel. It was popular in women's headdresses in ancient times, but it also exists in men's officialdom. For example, the ancient emperor wore a tassel made of pearls or other silk threads on the head. The most common tassel is also used to hang curtains in the corners of the curtain or the handle of the jade pendant, conveying the quaint and graceful charm. At that time, brass coins were just a kind of "decorating money" or "carrying money". "decorating money" began to appear in the Western Han Dynasty. Spending money over the ages is an image record of ancient folk culture, folk life forms and ideals of the times. It has important documentary value and collection value.
Inspiration: "Wei Wu Zhi Zu" word first appeared on the ancient coins of Han Dynasty, which reflected the simple aspiration, consign and pursuit of ancient Chinese people, clever, interesting and profound.
Project Duration: The project started in November 2018 in Fuzhou, China and finished in December 2018 in Fuzhou, China and officially launched in January 2019.
Operation Flow: Place the product in the vertical position, you can see the ancient brass coins with tassel strings, pull the box up and down to present the specific product and mind card.
Team Members: Designer:Bosom
Photography:Hello小方
Image Credits: Image #1: Photographer Hello小方, 2019.
Image #2: Photographer Hello小方, 2019.
Image #3: Photographer Hello小方, 2019.
Image #4: Photographer Hello小方, 2019.
Image #5: Photographer Hello小方, 2019.