Viewing Korean History 교과서 표지 디자인 by Jaehun Kim

Viewing Korean History 교과서 표지 디자인 by Jaehun Kim is a highly esteemed winner of the very prestigious 2020 A' Design Award 은상 in 그래픽, 일러스트레이션 및 시각 커뮤니케이션 디자인 Competition Category.

은그래픽· 2020

Viewing Korean History 교과서 표지 디자인

by Jaehun Kim

Client: Visang

A' Design Award 은상 Winner in 그래픽 Category

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The Design

About Viewing Korean History 교과서 표지 디자인

『한국사 보기』는 세 권의 역사 교과서를 위한 표지 디자인 시리즈이다. 표지는 중학생과 고등학생을 대상으로 제작되었다. 중앙에 배치된 간결한 다이아몬드형 그래픽과 타이포그래피가 과목명을 제시하며 시리즈의 아이덴티티를 일관되게 유지한다. 두 권의 중학교 교과서는 동일한 레이아웃을 공유한다. 고등학교 표지는 하나의 공간 안에서 서로 다른 시대와 연결된 현대의 학생을 보여준다. 스티커와 에폭시는 배경색과 조화를 이루며, 무스크래치 코팅으로 사용 중 발생하는 손상을 최소화했다.

The Recognition

About the A' Design Award 은상

Viewing Korean History 교과서 표지 디자인, 이 작품은 A' Design Award 은상 수상작으로, 최상급이며 아름답고 인상적인 디자인에 수여되는 비범하게 권위 있는 인정입니다. 은상 수상작은 대단히 뛰어나고 매우 창의적인 작품으로, 디자이너의 탁월한 전문 지식, 재능, 통찰력을 보여 줍니다. Viewing Korean History 교과서 표지 디자인, 이 작품은 훌륭한 대표작으로서 매우 전문적이고 깊이 있게 혁신적일 것으로 기대됩니다. 이 은상 수상 디자인은 예술, 과학, 디자인, 기술의 경계를 넓히는 데 이바지하는 주목할 만하고 찬사를 받는 발명품입니다. Viewing Korean History 교과서 표지 디자인, 이 작품은 모두가 부러워하는 창작물로서 욕망을 일깨우고 긍정적인 감정을 불러오며 경탄과 경이로움을 불러일으킵니다.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: There are 3 history textbooks, while the concept cover images for middle and high school textbooks is meeting history. The simple diamond-shaped graphic and font in the center express the subject name, keeping the history textbooks’ identity consistent.
Dimensions & Packaging: Width 220mm X Depth 14mm X Height 280mm, Weight: 700g, Paper material: Snow White 250g
Tags: History textbook, student, Book cover, textbook
Production Technology: Various post-processing methods were used to maximize the implementation of the design concept. With the diamond shape at the center, stickers and epoxy were effectively used to match the background color and generate a premium look. No-scratch coating was used for finishing to minimize scratches and tears during use.
Design Challenge: Without images of historical artifacts on the cover, users are not easily reminded of the subject content. For this reason, many history textbooks have ended up with similar cover designs. The key task was to implement an idea that differed from the norm, and through much effort the History Viewed by Us concept was created. As a result, Visang history textbooks were able to differentiate themselves and gain much support from students.
Research: As many textbooks compete in the market in Korea, a differentiated cover design is a key element to win the competition. Concepts and images that cater to students, in addition to the unique identity strategy for history textbooks, allowed us to differentiate our product from others. More than anything, high user satisfaction is the value sought by Visang history textbooks.
Inspiration: Although history can be a difficult subject, it can be made more interesting for them if done right. The cover design expresses the perspective of viewing history to show that studying history can be made easier. For middle school, the two textbooks were configured with the same layout to depict the experience of feeling history in a relaxing way. The cover design of the high school textbook aims to deliver an image of the modern student being connected to different eras in the same space.
Project Duration: This project was started March 2019 and finished August 2019 in Seoul, Korea.
Operation Flow: The history textbooks provide not only information but also services for communication between students and teachers. Various apps and websites to help teachers teach and students learn enhance user convenience. The services reinforce the brand of Visang history textbooks through a consistent identity.
Team Members: Art Director : kyoungmi Yoo
Designer : seyeon Jeong
Designer : yoonjeong Kang
Designer : kyounghee Kim
Designer : jisoo Kim
Image Credits: VISANG