디자이너 인터뷰
10 질문
I graduated in 2010 from the UFRST of Evry with a Master’s degree in Industrial Design and Engineering in collaboration with ENSAAMA Oliviers de Serres. I originally have a « scientific » background.
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I graduated in 2010 from the UFRST of Evry with a Master’s degree in Industrial Design and Engineering in collaboration with ENSAAMA Oliviers de Serres. I originally have a « scientific » background. I discovered industrial design after a BA in Process Management and Logistics. Thanks to a friend and now my Associate in our company Hall Design, I pursued Industrial Design. Thanks Guillaume!
Can you tell us more about your company / design studio?
Created in 2012 by François-Xavier Martouzet and Guillaume Diolez. Hall-Design is a global design agency. Both graduated with a Master's degree in Industrial Design and engineering, they decided after numerous experiences in agencies, to combine their talents.
Now Hall Design develops design solutions by providing its expertise in three core businesses: Industrial Design, Graphic Design and Web Design.
What is "design" for you?
The design is a strong will to make progress in the relationship between man and his environment, taking into account the right balance of various constraints : artistic, technical, ergonomic, industrial, and many others.
For this, the design leverages a number of factors : historical / cultural / social / geographical / emotional / technological / economic.
Each project is unique, hence each is treated on a case by case basis.
It is essential to conduct a prior strategic reflection of the creative concept. We must at the outset of a project, think about the identity of the brand, its business performance and create new uses: that is what gives meaning and creates value.
What is your most favorite design, could you please tell more about it?
It is difficult to answer that question in reality I don’t have any favorite designer but I can tell you some designers that I like for different reasons : Roger Tallon, Gerrit Tomas, Ron Arad, Jonathan Ives, Mathieu Lehanneur and more…
What was the first thing you designed for a company?
FX Martouzet: My first post graduate project was for MBD Design who specializes in transportation design and more specifically in train design. It was a metro for China. So the first one was quite a big one. After almost a year in MBD, I went to Argentina for one year – in Buenos Aires. I worked there for Ar Estudio where I designed smaller products like GPS, bottle opener, child bed or a meeting room – which by chance also added another language skill. I then came back to France and worked again a few months for MBD Design. I created my own company in 2012, Hall Design.
What makes a design successful?
In my humble opinion, to succeed in any creative field, you first have to be curious. Not only watching what the others do in comparison to your work but also continuously being open minded on everything that surrounds you. I personally take most of my inspiration from my travels, nature or science…
How do you think the "design field" is evolving? What is the future of design?
In the world we live in today, the Marketing aspect of things is now a step ahead of the actual ‘conception value’ that a designer has put into a project. It is quite unfortunate that the word ‘design’ is more used as an adjective than in its real sense – that it is a profession in its own right. I hope that Product Design and the Designers would be known for the global conception and not only for the appearance of the product.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Depending on the project I am working on, I first try to understand the personal identity of the company I am working for , what they are trying to project as an image and their target use or market. I then use that as a guideline and add creativity, usability and functionality around it. It is very important to take several factors into consideration to please not only the customer but also the end –user and remain ‘original’. The challenge is bringing something innovative and creative on the table all the time…. For personal projects, I use and get inspiration as I mentioned earlier on my travels, nature, science… keeping my 5 senses open to the world that surrounds me….always with a notebook and a pen to sketch anytime, anywhere and always taking into account my personal inspiration of the moment.
Can you talk a little about your design process?
Our design process is defined by distinct steps or phases.
1- Firstly, research around the project. We underline the needs and the objectives to start the creation phase.
2- Secondly, a lot of sketches to find the right/good concept and shapes.
3- We then go through the 3D modeling and renderings phase.
Depending on the phase, we can deliver to our clients an adapted proposal in every step of the project: from sketches to modelization – going through the planning stage that we agree upon. We offer the industrialization support if necessary.
How can people contact you?
By visiting my web site www.hal-design.fr all the necessary informations are specified in it.
