After several years working in interantional renowned architectural and design agencies ( Jacques Ripault, David Chipperfields Architect for Salerno, Christophe Pillet), I decided to continue my own path, creating Tana.
01Could you please tell us about your experience as a designer, artist, architect or creator?
After several years working in interantional renowned architectural and design agencies ( Jacques Ripault, David Chipperfields Architect for Salerno, Christophe Pillet), I decided to continue my own path, creating Tana.
With Tana, I created an imaginary laboratory from which there is space and time to express the idea of pure design and architecture.
02How did you become a designer?
Design is simplicity. To have an idea and leave it naked, striping away the more from it, making its design easy to all, this corresponds to my idea of design. This passion for the simplicity came to me when I looked at designer projects like Achille Castiglioni or Ettore Sottsass
03What are your priorities, technique and style when designing?
I am fascinated by the way children, with their intuitive ability, transform conventional objects and their use from one game to another. I would like to improve our environment, make life easier and balanced with the way children and their ability. I project as if it were a game and with technology I transform the game into reality.
04Which emotions do you feel when designing?
See my idea come true i from the initial design to the finished product makes me happy and alive
05What particular aspects of your background shaped you as a designer?
intuition and perception of reality
06What is your growth path? What are your future plans? What is your dream design project?
My core is Function and my attitude is Emotion, you can not do a project without thinking about who will use it. I like to think of a future where my projects can help people live better
07What are your advices to designers who are at the beginning of their career?
do not be afraid to believe in your ideas, however strange and weird they are. time and experience will help those ideas to become big projects.
09What positive experiences you had when you attend the A' Design Award?
the experience of a design award gave me a push to continue in the right direction and to work on my projects with more enthusiasm.
디자이너 인터뷰
25 질문
I'm an architect fascinated by the architecture that took expression in our past and I am very interested by the contemporary that would not exist without the former.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I'm an architect fascinated by the architecture that took expression in our past and I am very interested by the contemporary
that would not exist without the former.
I've always been intrigued and fascinated by the world of design and graphics, live hungry and thirst to know new ideas, new experiences and feed my world with them.
After graduating in architecture I built a training program whose
ultimate goal was to understand the true meaning of "project", as an
idea comes to life.
This initiative was very significant for me because it made me
understand how complex was the implementation to realize the ideaMy humanist design approach is formed by the fundamental desire of pure, beautiful forms derived from the constraints of function, technology and context.
02Can you tell us more about your company / design studio?
After several years working in interantional renowned architectural and design agencies ( Jacques Ripault, David Chipperfields Architect for Salerno, Christophe Pillet), I decided to continue my own path, creating Tana.
With Tana, I created an imaginary laboratory from which there is space and time to express the idea of pure design and architecture.
03What is "design" for you?
Design is simplicity. To have an idea and leave it naked, striping away the more from it, making its design easy to all, this corresponds to my idea of design
04What kinds of works do you like designing most?
Chairs and lights
05What is your most favorite design, could you please tell more about it?
The lamp “Parentesi” designed by Achille Castiglioni and also Rewrite by Gamfratesi. To me, both are good examples of what I mean with “simplify and make it real”.
06When do you feel the most creative?
I feel creative when I’m daydreaming. This mostly happen when I’m walking, listening music and before sleeping.
07Which aspects of a design do you focus more during designing?
I mainly focus on the realization issues
08What makes a design successful?
Its charm
09When judging a design as good or bad, which aspects do you consider first?
Its shape
10From your point of view, what are the responsibilities of a designer for society and environment?
To improve the way of life. Life is better when we are surrounded by simply and charming objects.
11How do you think the "design field" is evolving? What is the future of design?
Design is becoming a constant presence in the everyday life, mainly when it meets technology.
However, I think that the future of design should not be linked to the words “speeds” and “quantity”, but to the term “reflexion” referring to man and his existence.
12Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
All around me is a potential source of inspiration for my design. Everything can be transformed into another thing
13How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I do not know! I do not identify neither recognize my design into a defined style. I just know that sometimes looking at something like a person, an object, a fragrance, or just a sensation, a new idea borns in my mind and my feeling is to try to capture this idea.
14Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in the southern Italy. Of course my country is reach of cultural heritage, however I do not feel that this really affects my design, or at least I do not feel this as a main factor at a conscious level.
15What are your suggestions to companies for working with a designer? How can companies select a good designer?
No limits to immagination
16Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Follow your dreams
17From your perspective, what would you say are some positives and negatives of being a designer?
To me, the positive of being a designer is the joy to grow up and always look at the reality through the eyes of a child; the negative is to be blinded by my passion for design.
18What skills are most important for a designer?
Just imagination and creativity
19Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
A pencil, a rubber, a notebook and my PC
20How long does it take to design an object from beginning to end?
It is not always the same.
21What was your most important job experience?
To work abroad in an International environment had been very important to me. Another important factor is my miscellaneous experience moving from big architectural projects till to very little objects.
22What are your future plans? What is next for you?
Promote myself and my work
23Do you work as a team, or do you develop your designs yourself?
Usually I work alone but in my creative process it is very important to share my ideas with the others, from my friends to my family.
24Do you have any works-in-progress being designed that you would like to talk about?
I’m thinking to a mirror, an object that always fascinated me!
A' Design Award는 우수한 디자인을 위한 국제 심사 어워드입니다. A' Design Award에 참가하여 능력 기반의 인정을 받고, 명성과 권위, 그리고 작품의 홍보 기회를 얻으세요. 작품을 A' Design Award에 출품하고 탐나는 A' Design Prize를 향해 경쟁하세요.
