디자이너 인터뷰
25 질문
I’ve been developing a passion for captured images since the early days of my childhood. At the time I guess I was 5 or 6 years old, my daddy had one of those big cameras with a tethered recorder unit he kept hanging on…
Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I’ve been developing a passion for captured images since the early days of my childhood. At the time I guess I was 5 or 6 years old, my daddy had one of those big cameras with a tethered recorder unit he kept hanging on his shoulder.. well I remember spending hours playing with the camera within the range of the cable as I couldn’t drag around the heavy unit. Years went by and I’ve been playing a lot with all following devices seeing countless of different camera models. Today I still love the way you can see things in a different way when looking through the lens. It's funny to see how I shoot tethered to a computer today. It's a nice image reminding me how I am connected with my past experiences.
Can you tell us more about your company / design studio?
My studio was founded in 1997 when I decided to build it from scratch with my brother Andrea. We went through many different works over almost 20 years of experience in the field. Since the early days however digitalmovie.it had an open eye on action and sport media productions developing an extensive experience in underwater photography. We like to keep exploring on new technologies available in our filed and we love to extend our range of services on selected extreme areas like deep underwater or full-manned aerial photography.
What is "design" for you?
My design is all about lighting. ‘I work with light, my photography is the format I delivery my work on’
What kinds of works do you like designing most?
I love creating images that live up to the hype as they portrait high end products.
What is your favorite material / platform / technology?
My favorite lighting technology is strobe light. I feel pretty comfortable managing multi strobe lighting set up and I truly love the wider range of options strobes do offer to my creativity compared to continuous and 'visible' light. Strobe light is more likely to be shaped, modeled, controlled. It's a powerful and hi-precision tool to my photography.
When do you feel the most creative?
Whenever I feel free to early envision the picture I’m after. Imagination is my first step into good photography.
Which aspects of a design do you focus more during designing?
Lighting, no doubts.
What kind of emotions do you feel when you design?
Magic, adventure, expectation, exploration, fulfillment, mystery, surprise.
What makes a design successful?
It’s a mix of visual elements and most of all a good balance of them all together.
From your point of view, what are the responsibilities of a designer for society and environment?
I think the main responsibility of a commercial photographer is to honestly contribute into the product’s marketing.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
As photographer I expose myself to Nature’s beauty as much as possible observing light and how that performs and behaves and changes in Nature. Artificial lighting is like acquiring Nature’s single words as a visual language and formulate your own new sentences afterwards.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Although being it on constant development, my lighting and image style is based on accurate light control. I love sharp detail, shadows, light occlusion, light pools, light accents. I truly love how different lighting leads to different feelings and play with it.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
My homeland is Italy. The most valuable cultural heritage my country gave to me is the sense of hand making craftsmanship.
Can you talk a little about your design process?
I’ve built a team working with me. We all know the workflow and we all follow some ‘standard procedures’ in making our job when shooting an image. This way we are all on the same page all the time. That’s essential for high end quality results and high precision image making. On the other hand my creativity must be unleashed. This means I can ‘imagine’ to put a light ‘up there’ and know my team will do whatever possible to have it done in time. Being able to effectively communicate with my team is among key points for my success.
Can you describe a day in your life?
Smile, enjoy working hard while playing with my favorite toys, smile again. Than dive underwater, fly myself up in the sky and enjoy family on extra time.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Beside not to give up on their style and goals, the best advice I can give to young photographers is to spend the first few minutes available on set observing their subject. You need to love your subject to some extent. The best piece of advice someone has ever given to me is ‘don't underestimate the power of strobe lights’ This sounded like a ‘jedi’ advice to me at that time…
What is your "golden rule" in design?
My golden rule is ‘picture it in mind first’
I’ve never seen a well designed lighting being defeated by the best lucky shot among those made purely ‘by chance’. Of course you can run into lucky days, but I wouldn’t build my career on those.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
My tool box is filled with a nice range of lighting modifiers and light control tools. I love Chimera Lighting modifiers as I truly love how they shape light. Than Lighttools grids are my finest paint brushes. The best camera on the market can’t do that much on a creepy lit scene. Lights are my tools, cameras are an important section of the pipeline. The better the camera, the better my work will be delivered to clients. I usually shoot on Hasselblad digital medium format however and I love it.
Designing can sometimes be a really time consuming task, how do you manage your time?
Time is essential indeed. I manage time building the best workflow possible with my team members. Time is always a key factor when client is paying for all crew, location, makeup and so on… I do take some time to experiment on new things and techniques during training sessions with my team or on self assigned project.
What is the most frequently asked question to you, as a designer?
‘oh.. that picture is nice, I like it! By the way… how did you do that?’ :-)
What was your most important job experience?
As crazy as it might sound… my most important job experience is: my everyday job. I build up my long term experience on a daily basis.
What are your future plans? What is next for you?
Ambitions are to have access to international and bigger projects on commercial photography.
Do you work as a team, or do you develop your designs yourself?
Envision it as a soul, work as a team.
How can people contact you?
People can get in touch e-mailing me at matteo@digitalmovie.it
Thank you.
Any other things you would like to cover that have not been covered in these questions?
I’d like to thanks my brother Andrea taking care of production, accounting, project coordinator, and valuable business partner for his work and support at digitalmovie.it. Thanks to all my team members at digitalmovie.it
