I was trained as an illustrator in undergraduate at the Rhode Island School of Design. I started studying graphic design at the Maryland Institute College of Art in 2017.
01Could you please tell us about your experience as a designer, artist, architect or creator?
I was trained as an illustrator in undergraduate at the Rhode Island School of Design. I started studying graphic design at the Maryland Institute College of Art in 2017. This year is the second year since I entered the field. I've worked as an in-house designer for a tech startup in New York, a freelancer for school and other individuals, a graphic design intern for Pentagram.
02How did you become a designer?
I've been interested in art since childhood. I came to the US in 2011 to pursue my dream to become an artist. I was trained as an illustrator and painter at the Rhode Island School of Design, where I earned a BFA degree. After working with traditional media, I discovered graphic design during my first job and decided to start on a new path.
03What are your priorities, technique and style when designing?
The top three aspects of the design process that I consider the most important is conceptualization, brainstorming and sketching. I'm interested in typography and language, so that becomes an aspect that I integrate in a lot of my projects. When designing, I tried not to limit myself to certain types of tools or technologies. I think it's good to be open-minded and keep exploring. I make mock-ups and physical models depending on the project itself.
04Which emotions do you feel when designing?
I enjoy the journey of design the most when designing. It feels exciting, nervous and pleasant at the same time.
05What particular aspects of your background shaped you as a designer?
Due to the reason that I came from a painting background that I tend to think like a painter when I am designing. I consider that a valuable experience which inspires me to observe, see and think in unexpected ways. Some of my favorite painters including Henri Matisse and Edgar Degas are my biggest influences.
06What is your growth path? What are your future plans? What is your dream design project?
Looking ahead, I am excited to step into the real world again after graduate school, work in an agency setting, collaborate with other talented designers, work on widely ranging projects across media and dimension. I see it as a new journey of learning.
07What is your day to day look like?
For my daily routine, I usually start my day with a 10k run, listen to the podcast, check design news online and start working on my projects. I enjoy listening to the music while I am working.
08How do you keep up with latest design trends? To what extent do design trends matter?
I do spend some time learning or getting to know some of the latest design trends, but I tend to not follow the trend and focus on developing my own methodology or design style instead.
09How do you know if a product or project is well designed? How do you define good design?
A good design is conceptually strong and visually groundbreaking.
10How do you decide if your design is ready?
From my point of view, I think there will be always a way to improve a design, so I always keep an open tab in my mind to make my earlier designs better. In scenarios that designers were given deadlines, if the design meets my personal standards, I will consider it to be ready.
11Who is your favourite designer?
Massimo Vignelli and Paula Scher are my favorite designers. They are the biggest inspirations to me both conceptually and visually when I am designing.
12Would you tell us a bit about your lifestyle and culture?
I grew up in China and studied and worked in the United States for 9 years. I think this kind of nomadic lifestyle encouraged me to be openminded and learn from different cultures. The experience helped me to think in a similar way when designing.
13What positive experiences you had when you attend the A' Design Award?
I think participating in a competition like the A' Design Award provides an opportunity for us to learn from other designers, getting feedback from the professionals in the field, share our work with a larger group of audience. I think A'Design Award invites designers from all over the world and creates this learning community which is very valuable. I feel very grateful being the Designer of the Day.
디자인 레전드 인터뷰
31 질문
I studied illustration as an undergraduate at the Rhode Island School of Design and later studied graphic design as a graduate student at the Maryland Institute College of Art.
01Could you please tell us a bit about your design background and education?
I studied illustration as an undergraduate at the Rhode Island School of Design and later studied graphic design as a graduate student at the Maryland Institute College of Art.
02What motivates you to design in general, why did you become a designer?
The idea that graphic designers tell stories through a wide range of forms, mediums and experiences and ultimately influence people in different ways motivates me to design. I became a graphic designer because it is a discipline that is similar as painting but not as personal as painting is.
03Did you choose to become a designer, or you were forced to become one?
I studied finance during my freshman year and was asked to become a banker, later I changed my major and decided to become a designer.
04What do you design, what type of designs do you wish to design more of?
I am interested in working on projects that relates to literature and poetry.
05What makes a good design a really good design, how do you evaluate good design?
A good design is conceptually strong and visually groundbreaking.
06What is the value of good design? Why should everyone invest in good design?
Good design inspires people, shares ideas, raise questions and makes an impact on the society.
07What is the dream project you haven't yet had time to realize?
I am excited to working on an exhibition project.
08What is your secret recipe of success in design, what is your secret ingredient?
As a learner who is pretty new to the field, I think there is no such way to define success, but rather it is worthwhile to keep trying and failing.
09Who are some other design masters and legends you get inspired from?
Massimo Vignelli, Paula Scher.
10How could people improve themselves to be better designers, what did you do?
During my journey of studying graphic design, I figured that I grow through asking questions, exploring the unfamiliar, failing and iterating.
11If you hadn't become a designer, what would you have done?
I would become a painter.
12How do you define design, what is design for you?
To me, design is a process of storytelling, translating one thing into another by using various methods in order to communicate an idea or concept to a broader audience.
13Who helped you to reach these heights, who was your biggest supporter?
Two of my biggest supporters are my mentor Fred Lynch and Jennifer Cole Phillips.
14How do you think designers should present their work?
I think besides sharing thinkings and visual executions, it is also valuable for designers to share the process behind their decision-making.
15What's your next design project, what should we expect from you in future?
I am working on some personal projects that relates to Hanzi. I'm excited to share with the community in the near future.
16What's your ultimate goal as a designer?
My ultimate goal as a designer is to have my own studio and collaborate with other talented designers.
17Which design projects gave you the most satisfaction, why?
I enjoyed working on projects that have a concentration on typography. Because it's challenging and fun to think of visual solutions that use language to structure stories and narratives.
18How long does it take you to finalize a design project?
It depends on the project. Some projects only take very short amount of time whereas some projects take time for iterations.
19When you have a new design project, where do you start?
I start with brainstorming, writing down ideas in words on my notebook. I tend to not draw or create visuals at the beginning stage of each project.
20What is your life motto as a designer?
“God is in the details” – Mies van der Rohe
21Do you think design sets the trends or trends set the designs?
I think design set trends.
22What is the role of technology when you design?
I enjoy exploring with different technologies, some are familiar and some are very unfamiliar.
23What kind of design software and equipment do you use in your work?
Adobe Creative Suite, Processing
24When you see a new great design or product what comes into your mind?
When I see a new great design or product, I am interested in the idea behind the execution and the journey that leads to the execution.
25Who is your ideal design partner? Do you believe in co-design?
My ideal design partner is someone who is motivated, talented and smart. I do believe in co-design.
26Which people you interacted had the most influence on your design?
My mentor Ellen Lupton, Jennifer Cole Phillips and Abbott Miller.
27Which books you read had the most effect on your design?
Looking Closer: Critical Writings on Graphic Design, Thinking With Type.
28Irrelative of time and space, who you would want to meet, talk and discuss with?
I would want to meet with Massimo Vignelli.
29What is your favorite color, place, food, season, thing and brand?
My favorite color is orange, favorite place is my studio, favorite food is almond, favorite brand is Muji.
30What makes your day great as a designer, how do you motivate yourself?
I motivate myself by learning from interesting ideas and inspiring projects.
31When you were a little child, was it obvious that you would become a great designer?
I was interested in art the most among other subjects.
디자이너 인터뷰
24 질문
I was into drawing when I was a kid. After I grew up, I studied illustration at the Rhode Island School of Design for my undergraduate degree and later I received a Master's degree in graphic design from the Maryland…
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I was into drawing when I was a kid. After I grew up, I studied illustration at the Rhode Island School of Design for my undergraduate degree and later I received a Master's degree in graphic design from the Maryland Institute College of Art. My dream was to become a painter when I was a small child.
02What is "design" for you?
To me, design is a process of storytelling, translating one thing into another by using various methods in order to communicate an idea or concept to a broader audience.
03What kinds of works do you like designing most?
I enjoy creating works that possess strong concepts and unconventional forms.
04What is your favorite material / platform / technology?
I'm familiar with working with print media, tactile objects, but I enjoy exploring motion graphics, coding and technologies that can push me further.
05When do you feel the most creative?
I usually feel the most creative at night.
06Which aspects of a design do you focus more during designing?
During designing, I focus on exploring forms that are both conceptually strong and visually groundbreaking. I enjoy struggling, failing and iterating during the process.
07What kind of emotions do you feel when you design?
When I design, I feel excited and calm at the same time.
08What kind of emotions do you feel when your designs are realized?
I feel grateful and motivated when my designs are realized.
09What makes a design successful?
There is no certain way to define a successful design. To me, the most important thing is to satisfy myself and to create something that surprises myself.
10From your point of view, what are the responsibilities of a designer for society and environment?
As designers, we should consider how our works may raise questions, motivate people and share opinions relate to environmental or social issues.
11How do you think the "design field" is evolving? What is the future of design?
The "design field" is constantly evolving and influenced by the development of technology, human behavior and other factors. The future of design is full of possibilities.
12When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was in Nantes, France in March.
13Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I gather inspirations from all kinds of ways. I find observing, drawing, taking photos, reading and writing very helpful.
14How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I don't have a strict style that I tend to work with, but rather I adore clear, smart and bold ways of communicating ideas.
15Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I grew up in China and studied and worked in the United States for 9 years. I think this kind of nomadic lifestyle encouraged me to be openminded and learn from different cultures. The experience helped me to think in a similar way when designing.
16Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Being a young designer myself, I think there are endless opportunities for us to learn things. It's important to have motivation and willingness to learn and explore.
17From your perspective, what would you say are some positives and negatives of being a designer?
Being a designer means you have chances to create things out of nothing, to make your ideas come true, although sometimes the workload could be heavy.
18What is your "golden rule" in design?
My "golden rule" is never giving up, learning from failing.
19Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I collect things for all sorts of inspirations: movies, paintings, drawings, novels and theoretical books.
20Designing can sometimes be a really time consuming task, how do you manage your time?
I am still learning to manage my time in better ways. I tend to work super late and pull all-nighters a lot.
21How long does it take to design an object from beginning to end?
It depends on the project. Some projects only take very short amount of time whereas some projects take time for iterations.
22What are your future plans? What is next for you?
I just received my MFA degree in graphic design from the Maryland Institute College of Art in May, 2019. I am looking forward to start working on exciting projects in the real world and start an adventurous journey.
23Do you work as a team, or do you develop your designs yourself?
I develop my designs myself when it is a personal project, but I also work as a team and collaborate with other designers on commercial projects.
24How can people contact you?
You can email me at "jji01@mica.edu" or "jannyjidesign@gmail.com".
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