I am an independent entrepreneur. So therefor if you follow your mission, you better think beyond boundaries. So I had to acquire the facilities and combain this with our own alignment of Biobee as a family business.
01Could you please tell us a bit about your design background and education?
I am an independent entrepreneur. So therefor if you follow your mission, you better think beyond boundaries. So I had to acquire the facilities and combain this with our own alignment of Biobee as a family business.
02What motivates you to design in general, why did you become a designer?
My motivation as product manager is to express our corporate identity in a product. When we have an idea and we cannot find a suitable concept we start to develop our own. This is always the beginning of a challenging journey for Biobee and myself.
03Did you choose to become a designer, or you were forced to become one?
Neighter nor. Our product, philosophy and responsibility lead us in our work and goal.
04What do you design, what type of designs do you wish to design more of?
Biobee's product designs.
05What distinguishes between a good designer and a great designer?
Attentiveness
06What makes a good design a really good design, how do you evaluate good design?
Curiosity. I learned from a good family member the importance of curiosity and I am still learing. Learing how to really listen and ask questions is a skill that allows you to keep growing.
07What is the value of good design? Why should everyone invest in good design?
Understanding.
08What would you design and who would you design for if you had the time?
The idea of eternity
09What are your favorite designs by other designers, why do you like them?
Nature's wildflowers. For them no mountain is too high nor valley too low or sea to deep. They can grow in the most unreal places with great intensive colors with the great goal to attract for the next generation.
10What is your greatest design, which aspects of that design makes you think it is great?
For me design is a form of expression. In the best way it touches your senses and boost them. For me every little thing has its own beauty, which has to be discovered with attentiveness.
11How could people improve themselves to be better designers, what did you do?
Curiosity. I learned from a good family member the importance of curiosity and I am still learning. Learning how to really listen and ask questions is a skill that allows you to keep growing and finding a balance of innovative design with its own uniqueness and the love to express this.
12If you hadn't become a designer, what would you have done?
Product manager
13How do you define design, what is design for you?
We try to work with people who share the same ideas and values.
14Who helped you to reach these heights, who was your biggest supporter?
My family and the work in a team of critical minded people with the goal to achieve a better state of being.
15What's your ultimate goal as a designer?
I adore anything with a statement or a designation of origin. Inspiration comes through life’s experiences.
16What people expect from an esteemed designer such as yourself?
Flexability and sometimes being a fortune teller
17How does design help create a better society?
Self-reflection
18How long does it take you to finalize a design project?
Depends on the challenge. From a few months up to 1-2 years.
19When you have a new design project, where do you start?
Analyzing the needs, grasp them and implement them.
20What is your life motto as a designer?
Every project is special and has to be worked out.
21What kind of design software and equipment do you use in your work?
ADOBE QuarkXPress
22What is the role of the color, materials and ambient in design?
Stay as natural as possible.
23What do you wish people to ask about your design?
What life value brings it to us and our time.
24Who is your ideal design partner? Do you believe in co-design?
Teamwork leads you to new shores.
25Which people you interacted had the most influence on your design?
Family and nature.
26What is your favorite color, place, food, season, thing and brand?
Colors of nature, ancient meaningful places e.g. Nazca in Peru, be open for good food because nothing goes deeper and comes closer to your smallest unit of your body - your cells. So be aware of this.
27What makes your day great as a designer, how do you motivate yourself?
Leave your evil twin in bed and get up. Creating something out of nothing.
28What do you think about future; what do you see will happen in thousand years from now?
We are in the blink of an eye in time. Life continous in what form? Time will bring it out.
29Please tell us anything you wish your fans to know about you, your design and anything else?
Practice attentiveness. Treat it with care and develop your goals with value.
디자이너 인터뷰
24 질문
Well my background is the alternativ medicine so called naturopathy. When you understand what your value is, how you create it and why. It makes it much easier to advocate for yourself and stand your ground.
01Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Well my background is the alternativ medicine so called naturopathy. When you understand what your value is, how you create it and why. It makes it much easier to advocate for yourself and stand your ground. This is always the beginning of a challenging journey whether in medicine or in another field.
02Can you tell us more about your company / design studio?
BIOBEE Health Consulting is a family-owned company located in the municipality Switzerland. Myself, Claudia Perle, I am a naturopath, who has already worked also in China. I am the second generation. My mother, Brigitta Stucki, a nutrition consultant and founder of this company. We are working with the main objective to market bee products in the Health Care as a lifestyle companion. Behind this is an experience of more than 25 years in the field of natural resources. As the name suggests, BIOBEE places special emphasis on "products" of bees. As mother-daughter duo we have been fascinated for years by the performance and the products of the bee beekeeping and also because of their professional background knowledge and the positive experiences of their importance for our life aspects.
03What is "design" for you?
To bring the need, your personal sense of aesthetics and natural respect into line for our presence. Great design is a limitless art form and I've tried to express and be drawn to it. Time and again it has the power to remind us that, more than the differences that divide us, it's our similarities that bind us.
04What is your most favorite design, could you please tell more about it?
Hold on to your power... It's possible to be respectful, collegial and even a little coddling without giving away your power. So for me that is the starting point where new design finds its way. Than every work, design is my most favorite one at the time.
05What was the first thing you designed for a company?
A pyramid leporello
06What is your favorite material / platform / technology?
Natural sourced one
07When do you feel the most creative?
When I am under pressure and have the need. Know what your goals are, but allow for diversions and spontaneity along the way. Intension coupled with flexibility is a powerful combination.
08Which aspects of a design do you focus more during designing?
Functionality, clarity and pureness with colour. Do things that unleash the inner child. Things that put a huge, goofy smile on your face. That this and turn it into the position you need.
09What kind of emotions do you feel when you design?
It's impossible to newer make mistakes, but if you trust your instincts and stay true to what consistent with your beliefs, those mistakes will rarely translate to regret. So again stay open, self-reflected and focused on your work.
10What kind of emotions do you feel when your designs are realized?
Mentoring in any form is a powerful tool. It doesn't matter where we may be in our careers, there is always someone who could benefit from ones experience and advice, including myself. So I triy to keep my mind, feelings and awareness wide open.
11What makes a design successful?
Normal daily use.
12When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Italy, Bozen in March 2019 for Apitherapy. The next big one will be Apimondia in September in Canada.
13Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Switzerland. Swiss people are open for pureness and clarity. So from this side: YES
14How do you work with companies?
We look for common aspects and improve what we can do best out of each potential. So both sides have advantages of this connection.
15Can you talk a little about your design process?
In 2010/11 we start to relauch our design. We wanted to have a design which represent a healthy lifestyle without pointing of a special need or healthy disability. So we stared with our cartons for ampoules. Than in 2015 the new product Arthro Elast were developed. After this we were going on with the capsules doses, where we replaced PET and opted for carton boxes. Finally we got to Api Boost.
16Can you describe a day in your life?
As we are often on exhibitions and travelling around the world we are lucky to see different kinds of designs. Most important for me and us are colours. They open the doors into different worlds.
17Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Develop your own strategy with an open mind and great empathy for this world and your special customer. Be reflected and stay open minded.
18What is your "golden rule" in design?
We are not inventors. Our products are evolution.
19Designing can sometimes be a really time consuming task, how do you manage your time?
Step by step steady going on.
20How long does it take to design an object from beginning to end?
sometime a few weeks upto a few years. Everything is possible. Maybe we have an idea right now but than the process stops and later it continous.
21Who are some of your clients?
Pharmacy Harrods London (UK), Kulm Pharmacy or BIO Natur (whole sale store) in St. Moritz (CH), bio-apo.de online-Pharmacy (Germany), Apitherapy-Pharmacy Marktapotheke in Alpirsbach (Germany), Prof. Prof. Dr. Mathias Kunth (environmental medicine in Germany and worldwide active)
22What type of design work do you enjoy the most and why?
The best part is a free space where you can start from.
23Do you work as a team, or do you develop your designs yourself?
In our company we design for ourselves in a team.
24How can people contact you?
Over the homepage www.biobee.eu, exhibitions and courses or news papers.
계속 읽기
더 많은 디자이너 인터뷰
designers.org 인터뷰를 읽고 더 많은 수상 디자이너들의 철학, 창작 과정 및 작품을 알아보세요.
A' Design Award는 우수한 디자인을 위한 국제 심사 어워드입니다. A' Design Award에 참가하여 능력 기반의 인정을 받고, 명성과 권위, 그리고 작품의 홍보 기회를 얻으세요. 작품을 A' Design Award에 출품하고 탐나는 A' Design Prize를 향해 경쟁하세요.
