The Wild कॉर्पोरेट ओळख by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award लोह पुरस्कार in ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन Competition Category.
लोहग्राफिक· 2020
The Wild कॉर्पोरेट ओळख
by Chao Xu
Client: AhnLuh Luxury Resorts and Residences
A' Design Award लोह पुरस्कार Winner in ग्राफिक Category
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The Design
About The Wild कॉर्पोरेट ओळख
हें ह्युनान प्रांतांतल्या ह्वांगबाय डोंगराचेर बांदिल्ल्या नव्या लक्झरी रिसॉर्टाची ब्रँड डिझायन आसा। ह्या प्रकल्पाचो उद्देश पारंपारीक चिनी सौंदर्यशास्त्र आनी पश्चात्य साधेपणाचो ब्रँडिंग डिझायनांत एकठांय करप आसा। डिझायन टीमान ह्वांगबाय डोंगरांतल्या जनावर आनी वनस्पतींची समृध्द वैशिश्ट्यां काडून पारंपारीक चिनी चित्रकला तंत्राचो उपेग करून बगळ्याच्या आकाराचो लोगो तयार केलो। बगळ्यांची पिसां साधें करून डिझायन पॅटर्न तयार केलें। हो मूळ पॅटर्न (डोंगरांत आसचे) सगळ्या तरांच्या जनावर आनी वनस्पती तयार करूं शकता आनी सगळे डिझायन घटक सुसंवादी दिसतात।
The Recognition
About the A' Design Award लोह पुरस्कार
The Wild कॉर्पोरेट ओळख ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. The Wild कॉर्पोरेट ओळख ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. The Wild कॉर्पोरेट ओळख परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a brand design for a new luxury resort, which is built on top of Huangbai mountain. We extracted the rich characteristics of animals and plants in that forest and used the feathers of cranes as a pattern. This basic pattern can form all kinds of animals and plants（which exist in the mountain), by applying same pattern through the entire design making this visual identity unified and harmonious.
- Dimensions & Packaging
- Business card: 90mm x 50mm
Letterhead: 297mm x 210mm
Greeting card: 148mm x 100mm - Tags
- branding design, logo, Chinese style, hotel branding, simple
- Production Technology
- Using traditional Chinese painting:ink painting to create logo, which is a simple but artistic crane. the final products, e.g. business card, greeting card applied gold stamping on special paper, showing a tastefully low key luxury design.
- Design Challenge
- As the resort building was designed by architects from western country, whereas the site is in china, we need to combine traditional Chinese aesthetic with Western simplicity into branding design.
- Research
- Team members visited the site Huangbai mountain for three times, during the site visit, took large amount of site photos including unique plants and animals there. those elements finally be used in later stage design. Meanwhile, we did lots of background research on it culture and history aspects, in order to make the design more meaningful and powerful.
- Inspiration
- Design team applied traditional Chinese aesthetic feeling meanwhile kept its simplicity to the design. The reason to use the crane as a logo, is associated with the dream life that lots of people who choose to live in mountains desired: living idle lives like the cloud and wild crane, there is also a meaning of artistic conception. Designers got inspired by the rich characteristics of wild animals and plants in Huangbai mountain, therefore came up with different icons to represent wild animal and plants by using the same pattern element.
- Project Duration
- The project started in Jan 2019 in Hangzhou and finished in April 2019 in Hangzhou.
- Team Members
- Creative director:Chao Xu
Graphic design:Chao Xu
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