Lei Shing Hong Forest Food Court भितीचें कला आनी वळख by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन Competition Category.
रजतग्राफिक· 2020
Lei Shing Hong Forest Food Court भितीचें कला आनी वळख
by Jansword Zhu
Client: Jansword zhu
A' Design Award रजत पुरस्कार Winner in ग्राफिक Category
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The Design
About Lei Shing Hong Forest Food Court भितीचें कला आनी वळख
फॉरेस्ट फूड कोर्ट ही बेजिंग शहरांत नामनेच्या जपानी वास्तुविशारद कुमा केंगो हांणी रचिल्ल्या कार्यालय इमारतींत आशिल्ली एक फूड कोर्ट आसा. वास्तुकलेचो मुळावो संकल्पना "शहरांतलो रान" अशी आसा. ब्रँडिंग आनी 6m*150m आकाराचो व्हडलो भितीचो कलाकृती ह्या संकल्पनेंतल्यान उदेवलो. आनंददायक ग्राफिक्स आनी मोकळ्या रेघा गंभीर कार्यालय इमारतींतल्यान एक आरामदायी, सैमीक पूण शहरी प्रवाह हाडटात. उप-अमूर्त चित्रकलेन कार्यालयाचो वातावरण संतुलीत केला आनी तें चडशें बालिश वा गोड जावचे परस रक्षण केलां.
The Recognition
About the A' Design Award रजत पुरस्कार
Lei Shing Hong Forest Food Court भितीचें कला आनी वळख ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Lei Shing Hong Forest Food Court भितीचें कला आनी वळख ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Lei Shing Hong Forest Food Court भितीचें कला आनी वळख ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Forest Food Court is a food court located in the office building designed by Famous Japanese architect Kuma Kengo in Beijing. The core concept of the architecture is “Forest in the city.” The branding and the 6m*150m huge wall art emerged from the concept. Delightful graphics and loosing strokes bring a relax, organic yet urban flow through the serious office building. The sub-abstract illustration balanced the atmosphere of the office and avoid of been too childish or cute.
- Dimensions & Packaging
- 6m*150m (Wall Art)
- Tags
- Food, Urban, Wall art, estate, forest, bird, Food Court, Green, Kuma Kengo
- Production Technology
- Ai Software, sub-transparent glass foil
- Design Challenge
- To avoid the illustration to be too childish, while keeps it vigorous and vivid.
- Research
- The interview of Clients and people work in the office.
- Inspiration
- Though the building has a concept of city garden and was facing a sunken garden, the atmosphere of the office is a bit serious. So that the client hope to balance the atmosphere with Delightful visuals yet not too childish. Beijing is a city has a long winter. And with a temperate climates, it is hard to see any tropical plants or scenery in the city. We hope the tropical sub-abstract illustration can make people happier. The result is obvious: even the people lives surrounds gathers.
- Project Duration
- The project started in May 2019 and finished in August 2019 in Beijing.
- Operation Flow
- One-side transparent material has been used for the wall art, as for not sheltering sunshine inside.
- Patents
- Copyrights belong to Lei Shing Hong & Jansword Zhu .
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang
Designer:Yuan Wang
Account Manager: Jinn Liu
Consultant: Lam Lin
Illustration: Jansword Zhu
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