EUCA Culture and Communications Co. Ltd. हांचें Jiangmen Culture and Tourism लोगो आनी ब्रँड ओळख हें अत्यंत प्रतिष्ठेच्या 2021 A' Design Award कांस्य पुरस्कार चें ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
कांस्यग्राफिक· 2021
Jiangmen Culture and Tourism लोगो आनी ब्रँड ओळख
डिझायनर EUCA Culture and Communications Co. Ltd.
ग्राहक: Jiangmen culture, tourism, radio, television and Sports Bureau
ग्राफिक वर्गांत A' Design Award कांस्य पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#109973 खातीर पुरस्कार स्थिती पडताळातडिझायन
Jiangmen Culture and Tourism लोगो आनी ब्रँड ओळख विशीं
जियांगमेन संस्कृती आनी पर्यटन हो चीनाच्या दक्षिणेकडच्या ग्वांगदोंग प्रांतांतल्या जियांगमेन ह्या शारांच्या संस्कृती आनी पर्यटन विभागा खातीर तयार केल्लो लोगो आनी ब्रँड ओळख आसा. हो लोगो पारंपारीक चिनी अक्षर "मेन" (ज्याचो अर्थ "दार" असो जाता) आनी स्मारक कमानीच्या रचणुकेतल्यान प्रेरीत जाल्ला. जियांगमेनाचें शार-दृश्य, स्थापत्य, सांस्कृतीक वारसो, भूदृश्य आनी वनस्पती हांच्यांतल्यान घेतिल्ले घटक ह्या दाराच्या आकारांत एकठांय केल्यात. मॅट गोल्ड रंगान एका समृद्ध पूण साद्या शाराची भावना उक्तायतात. सातत्यपूर्ण उपयोगाक फाटबळ दिवपाखातीर एक ब्रँड ओळख मार्गदर्शक तयार केला.
मान्यताय
A' Design Award कांस्य पुरस्कार विशीं
Jiangmen Culture and Tourism लोगो आनी ब्रँड ओळख ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Jiangmen Culture and Tourism लोगो आनी ब्रँड ओळख ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Jiangmen Culture and Tourism लोगो आनी ब्रँड ओळख गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- The logo inspired by a traditional Chinese Character Men which means gate. The shape of logo integrated with features of the Character and the structure of memorial archway.
The logo incorporates elements which extracted from cityscape, architecture, cultural heritage, landscape and plants of Jiangmen. Matte gold is chosen to imply the city is plentiful but low-profile. - ट्यॅग्स
- Branding, City, Culture and tourism, Logo design, Visual system
- डिझायन आव्हान
- Jiangmen is a city with long and complicated history. It contains 4 counties and 3 districts. The special requirement for this project is to show the highlights of these 4 counties and 3 districts equally and adequately. Through in-depth study on culture and history of Jiangmen, we form the current design that can place numerous elements.
- संशोधन
- This project began with a comprehensive research both quantitative and qualitative. Multiple methods were employed including desk research, internet survey, on-site investigation, interview, group discussions and seminars. The result shows Jiangmen lack of recognition and the characteristics and unique culture and tourism assets of Jiangmen has little awareness as tourist destination. Based on this result we developed our creative idea: to show abundant scenery of Jiangmen in one logo that shaped as gate.
- प्रेरणा
- Jiangmen is a city in Guangdong Province in southern China. The city is considered as hometown of most overseas Chinese. It is because a large amount of overseas Chinese is originated from Jiangmen. They brought Memorial Archways, a traditional arch structured Chinese architectural which can be found in many entrances of villages in China, to many countries. Memorial Archway becomes symbol of Chinatown now. For the purpose of attract overseas Chinese to visit Jiangmen, the local government initiated this project and requested a new brand logo for its culture and tourism section.
- प्रकल्पाचो काळ
- June 2019 – April 2020, Shanghai, China
- कार्यप्रवाह
- To communicate the visual identity with target audience, an official logo launch event was hold and an advertising video was published via omni channel communication. To build a consistent brand visual identity and its application, a brand identity guideline was provided and a training session was conducted. Various applications of brand identity were demonstrated, such as stationary, digital media, printed materials, etc. Application of logo in infrastructure of Jiangmen, local products were also listed in the guideline.
- टीम वांगडी
- Ellain Li, Di Tang, Grace Xu, Mingwei Zhou
- प्रतिमा श्रेय
- Ellain Li, Grace Xu， Di Tang
प्रायोजीत
Designers.org परस फुडें सोदात
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आनीक सोदात
संबंदीत डिझायनां
त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
