Inspiration वेबसायट by WenYuan Chen and Ze Hao is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्ण पुरस्कार in वेबसायट आनी वेब डिझायन Competition Category.
सुवर्णवेब· 2021
Inspiration वेबसायट
Client: Zippo
A' Design Award सुवर्ण पुरस्कार Winner in वेब Category
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- Verified Award Winner
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The Design
About Inspiration वेबसायट
इन्स्पिरेशन ही झिप्पो ब्रांडा खातीर तयार केल्ली एक वेबसायट. ही वेबसायट नवी दृश्य वळख आनी संवादात्मक यूजर इंटरफेसा वरवीं ब्रांड सादर करता. गतिशील प्रतिमांक लागून पानांक प्रयोगीक दृश्य स्वरूप मेळटा. एकसारकिल्लो पळोवपाचो अणभव मेळचे खातीर पुराय लेआउटाचेर काळी थीम लायल्या. भोंवडेकारांक गुंतोवन दवरपाक संवाद डिझायन प्रगतीशील यूजर इंटरफेस तंत्रज्ञानाचेर बांदला. गिरायकां कडेन संवाद सुरू करप आनी ब्रांडाची संस्कृताय सद्याच्या रुपांत उक्ती करप हो हाचो हेत आसा.
The Recognition
About the A' Design Award सुवर्ण पुरस्कार
Inspiration वेबसायट ही A' Design Award सुवर्ण पुरस्काराची विजेती आसा, पयल्या दर्जाच्या, अद्भुत आनी उत्कृष्ट रचनांक दिवपी अत्यंत प्रतिष्ठीत मान्यताय. सुवर्ण विजेत्यो रचना अत्यंत नाविन्यपूर्ण, दूरदृष्टीच्यो आनी तेजान झळकपी कृती आसून रचनाकारांची प्रतिभा, ज्ञान आनी कौशल्य प्रतिबिंबीत करतात. Inspiration वेबसायट ही सगळ्यांत चड प्रशंसा मेळपी, कल निर्माण करपी, स्मारकासारखी कृती जावन अभूतपूर्व मोल दितली अशी अपेक्षा आसा. हे सुवर्ण पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपी अद्भुत, मानलो प्रकल्प आसा. Inspiration वेबसायट तीव्र इत्सा निर्माण करता, उत्कटताय जागयता, सर्जनशीलताये क प्रोत्साहन दिता आनी मोहीत करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- To pursuit conversations with consumers, they shall cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
They used the new brand visual and edgy interaction UI to show brand experience - Dimensions & Packaging
- UI UX technology and website construction
- Tags
- Z-era, Fashion
- Production Technology
- Using progressive UI technology to realize
- Design Challenge
- The team received a lot of database and found it hard to sort out
- Research
- To understand the compositions of Zippo’s Segmentation
To establish the Message House for product innovation
Step1
Know what they know from the previous projects
Step2
Understand the potential dimensions that may define the segments
Step3
Quantify what the segments look like and their market potential
Step4
Deep dive into the key segments and further understand their market performance - Inspiration
- ZIPPO has been one of the most reputable brands on earth since 1932. They managed to architect and express one of the most iconic product cultures in history. And now, in facing a highly-challenging local Chinese market - an age of unprecedented abundance of choices and speed of innovation, with consumers’ expectations moving faster than brand legacy, they feel the need to revamp our brand image to stay relevant in the market.
- Project Duration
- Shanghai 2020.11-2021.2
- Operation Flow
- To pursuit conversations with consumers, they cultivate core personalities and translate them into Cultural Identity, Semiotics & Lifestyle interpretation and expressions.
- Patents
- "Trademark (Year) Trademark Holder."
- Team Members
- Wenyuan Chen and Ze Hao
- Image Credits
- ZIPPO NO.347274
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