Pepsi For The Love Of It जाहिरात मोहीम by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2021 A' Design Award सुवर्ण पुरस्कार in जायरात, विपणन आनी संवाद डिझायन Competition Category.
सुवर्णजायरात· 2021
Pepsi For The Love Of It जाहिरात मोहीम
by PepsiCo Design and Innovation
Client: PepsiCo Design & Innovation
A' Design Award सुवर्ण पुरस्कार Winner in जायरात Category
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The Design
About Pepsi For The Love Of It जाहिरात मोहीम
पेप्सी फॉर द लव्ह ऑफ इट ही चिनी बाजारपेठे खातीर तयार केल्ली एक जाहिरात मोहीम. ही मोहीम स पेय कॅन डिझायनांच्या माळे भोंवतणी केंद्रीत आसा. दरेक कॅनांत एक वेगळो खेळ वा मनरिजवण दाखयल्या, देखीक रिदमिक जिम्नॅस्टिक्स, टेबल टेनिस, सिंक्रोनायझ्ड डायव्हिंग आनी शटलकॉक वा भोंवरो. हेर कॅनांनी पेप्सी ब्रँडाच्या परंपरे प्रमाणें संगीत आनी नाच हांचो उल्लेख केला. ह्या संग्रहांत पेप्सीचे वैशिश्ट्यपूर्ण रंग धाडसी आनी नाविन्यपूर्ण शैलींत वापरल्यात. वेगवेगळ्या कॅन डिझायनां खातीर दरेक गिरायकाक आपल्या वैयक्तीक आवडी प्रमाणें कॅन वेंचूंक मेळटा.
The Recognition
About the A' Design Award सुवर्ण पुरस्कार
Pepsi For The Love Of It जाहिरात मोहीम ही A' Design Award सुवर्ण पुरस्काराची विजेती आसा, पयल्या दर्जाच्या, अद्भुत आनी उत्कृष्ट रचनांक दिवपी अत्यंत प्रतिष्ठीत मान्यताय. सुवर्ण विजेत्यो रचना अत्यंत नाविन्यपूर्ण, दूरदृष्टीच्यो आनी तेजान झळकपी कृती आसून रचनाकारांची प्रतिभा, ज्ञान आनी कौशल्य प्रतिबिंबीत करतात. Pepsi For The Love Of It जाहिरात मोहीम ही सगळ्यांत चड प्रशंसा मेळपी, कल निर्माण करपी, स्मारकासारखी कृती जावन अभूतपूर्व मोल दितली अशी अपेक्षा आसा. हे सुवर्ण पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपी अद्भुत, मानलो प्रकल्प आसा. Pepsi For The Love Of It जाहिरात मोहीम तीव्र इत्सा निर्माण करता, उत्कटताय जागयता, सर्जनशीलताये क प्रोत्साहन दिता आनी मोहीत करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Each can includes a depiction of a different sport such as rhythmic gymnastics, table tennis, synchronized diving or shuttlecock / spinning top. Other can designs reference music and dancing, true to Pepsis heritage and brand spirit. The cohesive collection comes in signature Pepsi colors, complete with a bold and disruptive style. The cans unique designs allow consumers to choose the can that most resonates with them to make Pepsi their own.
- Inspiration
- The Pepsi For the Love of It 2020 Campaign in China represents the passions and pastimes of todays generation. The design team created a six can series, with each design representing a favorite sport, activity, or locally trending interest that celebrates the passion points of Chinas population.
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