Mingjun Jiang हांचें Flowering Street Charity Brand Identity हें अत्यंत प्रतिष्ठेच्या 2021 A' Design Award कांस्य पुरस्कार चें ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
कांस्यग्राफिक· 2021
Flowering Street Charity Brand Identity
डिझायनर Mingjun Jiang
ग्राहक: Monka Design
ग्राफिक वर्गांत A' Design Award कांस्य पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#121372 खातीर पुरस्कार स्थिती पडताळातडिझायन
Flowering Street Charity Brand Identity विशीं
Book Text: Flowering Street ही लंडनांतल्या बेघर लोकांक आदार दिवपाखातीर तयार केल्ली एक धर्मादाय ब्रँड ओळख. ह्या ब्रँडाच्या माध्यमांतल्यान बेघर विक्रेते सामान्य बाजारभावान फुलां विकून आपली कमाई करूं शकतात, देणगेंचेर आदार दवरचे बदला. लोगोचो आकार लंडनांतल्या रस्त्यांच्या फल्यांतल्यान प्रेरीत जाला, जो बाहेर निजपी लोकां मदीं वापरिल्ल्या "स्ट्रीट फ्रेंड्स" ह्या संज्ञेक इशारो दिता. फुलांचो प्रत्येक झेल्लो जमय केल्ल्या जुन्या वर्तमानपत्रांनी गुंडाळिल्लो आसता, नैसर्गिक भांगेच्या दोरयान बांदिल्लो आसता आनी सोबूत एक धिन्वासाचें कार्ड दिल्लें आसता. पुनर्वापर करपाक येवपी नैसर्गिक वस्तूंमुळें पॅकेजिंगाचो खर्च उणो उरता, देखून चड विक्रेत्यांक आदार दिवपाक शक्य जाता.
मान्यताय
A' Design Award कांस्य पुरस्कार विशीं
Flowering Street Charity Brand Identity ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Flowering Street Charity Brand Identity ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Flowering Street Charity Brand Identity गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- माप आनी पॅकेजिंग
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- ट्यॅग्स
- charity, homeless, London, branding, visual, identity, flower
- उत्पादन तंत्रज्ञान
- Flowers sold by the homeless.
- डिझायन आव्हान
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - संशोधन
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - प्रेरणा
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- प्रकल्पाचो काळ
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- कार्यप्रवाह
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- पेटंट्स
- none
- टीम वांगडी
- Mingjun Jiang
- प्रतिमा श्रेय
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
प्रायोजीत
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