Clarity Corporate Identity by Jeffery Fulton is a highly esteemed winner of the very prestigious 2021 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन Competition Category.
कांस्यग्राफिक· 2021
Clarity Corporate Identity
Client: Clarity Innovations
A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category
Verified Award Winner
Verify Award Status for #122345The Design
About Clarity Corporate Identity
Clarity ही एक तंत्रज्ञान कंपनीखातीर तयार केल्ली कॉर्पोरेट ओळख (corporate identity) आसा. लोगोंत कोडिंगांत वापरिल्ल्या दोन चिन्हांचो मेळ आसा, जो एका त्रिकोणाभितर मांडला जो फुडे वचपाची हालचाल दाखयता. गडद निळो रंग विश्वासाची भावना उक्तायता, जाल्यार उजळ निळो रंग तंत्रज्ञानाकडे इशारो करता. Neo Sans ही टायपफेस वापल्ली आसा, जी आधुनीक दिसणुकेखातीर वापल्या आनी लोगोच्या गोल कोनांकडेन बरी मेळटा. ग्रेडियंट्स आनी अमूर्त आकार टाळल्यात, देकून ही ओळख सादे आकार आनी कोडिंग वर्णांचेर आदारून आसा. ही ओळख कॉर्पोरेट मालाचेरूय (merchandise) लागू केल्या.
The Recognition
About the A' Design Award कांस्य पुरस्कार
Clarity Corporate Identity ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Clarity Corporate Identity ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Clarity Corporate Identity गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Clarity brand identity is an in-house rebrand project that was requested from the company's leadership team. The uniqueness of this project was incorporating coding symbols into the brand to convey that Clarity is a tech company. Additionally, design trends such as gradients and really abstract designs were off the table as well. This really only left us with primitive shapes, C, I, ,[], and {} to design with.
- Inspiration
- Clarity is an in-house rebrand project that was requested from the company's leadership team. Working closely with leadership, we were tasked with designing a new logo that was bold, modern, clean, unique, and meaningful. Additionally, build out applicable concepts of corporate merchandise.
thorough research was done to make sure our logo wasn't an offshoot of somebody else's work. Inspiration came from coding logos and monday.com of all places. - Team Members
- Jeffery Fulton
Zoe Rogers
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