Yibang Design and Xiner Zheng हांचें Xphere Primary Function: कॉर्पोरेट ओळख री-ब्रँडिंग हें अत्यंत प्रतिष्ठेच्या 2021 A' Design Award लोह पुरस्कार चें ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
लोहग्राफिक· 2021
Xphere Primary Function: कॉर्पोरेट ओळख री-ब्रँडिंग
डिझायनर Yibang Design and Xiner Zheng
ग्राहक: Yibang
ग्राफिक वर्गांत A' Design Award लोह पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#123091 खातीर पुरस्कार स्थिती पडताळातडिझायन
Xphere Primary Function: कॉर्पोरेट ओळख री-ब्रँडिंग विशीं
Book Text: Xphere हो Rongxing ह्या ब्रँडाखातीर तयार केल्लो कॉर्पोरेट ओळख डिझायन. Xphere हे नांव चीनी ब्रँड नांव Rongxing वयल्यान आयलां, जाचो अर्थ "समृद्ध गोळो" (prosperous sphere) असो जाता. ह्या ओळख डिझायनांत चीनी नांवाचो अर्थ आनी इंग्लीश नांव एकठांय एका दृश्य भाशेंत जोडिल्ले आसात. हे चिन्ह एका ताऱ्याच्या आकारांतल्यान प्रेरीत जाल्लां, आनी इंग्लीश तशेंच चीनी लोगो चिन्नां दोनूय खातीर एकसारकी कापणी (matching cut) वापरिल्ली आसा. ठळक रंग आनी बळिश्ट दृश्यां ह्या उच्च-दर्जाच्या उत्पादन शिंकळेक उजवाडायतात. मुद्रीत वस्तूंनी जड मॅट कागद वापल्लो आसा, आनी बिझिनेस कार्ड तशेंच थँक यू कार्डाचेर उठाव दिल्लो (embossed) लोगो आसा.
मान्यताय
A' Design Award लोह पुरस्कार विशीं
Xphere Primary Function: कॉर्पोरेट ओळख री-ब्रँडिंग ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. Xphere Primary Function: कॉर्पोरेट ओळख री-ब्रँडिंग ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. Xphere Primary Function: कॉर्पोरेट ओळख री-ब्रँडिंग परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- Rongxing had been carried out its activity with their old logo. However, with the purpose of the renewal logo and general identity, Rongxing started its collaboration with Yibang in 2020. The main goal was the renewal of the brand's appearance and created a powerful brand visualization. The design team refresh the brand's name to Xphere, and bring more bold colors and visuals to highlight the high-end line products.
- माप आनी पॅकेजिंग
- All print stuff will on matte heavy paper. The business card and the thank you card have embossed logo on the front side.
- ट्यॅग्स
- Xphere, Visual Identity, Commercial, Branding
- उत्पादन तंत्रज्ञान
- Adobe Photoshop, Illustration, and InDesign.
- डिझायन आव्हान
- Helping the client to find the best solution is always a challenge. The design team hosted some workshops to discuss with the client, to figural out their main concern.
Yibang design team had several interviews with the client and the brand target audiences. These interviews provided insights that really helped structure the brand value in a visual way. - संशोधन
- The research objective was to analyze the client’s direct competitors, and also include a lot of visual research for outside competitors. The focus was on the manufacturing industry and kitchen application cases. The goal was to find out the best solution to fit our client’s goal, and communicate new brand positioning.
- प्रेरणा
- The new brand name Xphere is inspired by the client’s Chinese name – Rongxing, which means prosperous sphere. It’s a great challenge that combines the Chinese name meaning with the English name meaning together and creates a visual language. The research and exploration process led to an identity inspired by the star's nice shapes, and the design team found a perfect cutting shape on both the English logo mark and Chinese logo mark. They also incorporated the star concept as a visual element.
- प्रकल्पाचो काळ
- The project started in October 2020 in San Francisco and finished in February 2021 in Beijing.
- कार्यप्रवाह
- The client was keen to ensure that the branding was appealing to a high end customer and especially for main cities in China. The client will start their main advertising campaign in 2021 on China popular social media, such as Red and TikTok. The overall visual language is compelling and youthful.
- टीम वांगडी
- Designer: Xiner (Cindy) Zheng,
Project Manager: Qing Lang - प्रतिमा श्रेय
- Yibang
प्रायोजीत
Designers.org परस फुडें सोदात
आमच्या जाहिरात भागीदारांकडल्यान उत्पादनां, सेवा आनी संदी सोदून काडात.
आनीक सोदात
संबंदीत डिझायनां
त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
