City Ambassadors School टायपोग्राफिक ब्रँड आयडेंटिटी

Press Kit

Unique Properties

For the construction of the identity, a typographic solution was chosen, based on the principle of typographic eclecticism: the Old Russian script, interspersed with the cursive script and recognizable fonts of the avant-garde artist Sergei Chekhov, form a bizarre alphabet, on which the entire identity system is built.

Dimensions & Packaging

Design can be fixed at any staff

Tags

Tanya Dunaeva, Typographics, Graphic Design, HSE Art and Design, Slavin

Production Technology

The design is mainly realized in Print ads like brochures, caps, bags pens and so on. It is easily scalable for different off-line and on-line media

Design Challenge

It was really difficult to find Moscow identity especially reflected in Fonts. Nevertheless, thanks to the appeared Idea the Project has been successfully finalized

Research

The background of the Project is a history of Moscow reflected in the Fonts. It was necessary to condut chronological study of Moscow to determine key past and present Fonts that associated with Moscow and Russia

Inspiration

Moscow has a huge potential for tourist interest. Moscow as a real capital is very diverse, interesting stories are hidden behind every turn of the old streets and it is impossible to associate Moscow with any one minimal set of recognizable symbols. While studying the city, the future ambassador discovers it anew, like a student discovers a primer at school. Creating an opportunity for Muscovites to gain the necessary expert skills to engage in travel design

Project Duration

The Project was accomplished during the Summer 2021 in Moscow

Operation Flow

Typographic solution for this case is rather flexible and scalable for diffreent Markeing means, wearables, print ads and so on