Sxdesign प्राथमिक कार्य: ब्रँड ओळख by Sxdesign is a highly esteemed winner of the very prestigious 2022 A' Design Award रजत पुरस्कार in ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन Competition Category.
रजतग्राफिक· 2022
Sxdesign प्राथमिक कार्य: ब्रँड ओळख
by Sxdesign
Client: Sxdesign
A' Design Award रजत पुरस्कार Winner in ग्राफिक Category
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- Verified Award Winner
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The Design
About Sxdesign प्राथमिक कार्य: ब्रँड ओळख
Sxdesign ही चीनांतल्या बेइजिंग शारांत आसपी एका डिझायन स्टुडियोखातीर तयार केल्ली ब्रँड ओळख. लोगोच्या दरेका तपशिलान 1:1.414 प्रमाण पाळ्ळां, जाका लागून ह्या चिन्नाक एक संक्षिप्त आनी संयोजीत रूप मेळटा. कोनशांतले ल्हान ग्राफीक घटक अवतरण चिन्नांची याद करून दितात आनी लोगोच्या आयतकोनांक चौकट घालतात. ही मांडावळ चिन्नाक सममित करता आनी भास आनी कल्पनांचें उदृतीकरण, चिन्नांकन आनी अर्थकथन सुचयता. मोशन ग्राफिक्सा वरवीं, हो लोगो स्टुडियोच्या नांवाच्या पारंपारीक चिनी रुपांतूय वाडूंक शकता, अशेतरेन परंपरा आनी आधुनीक डिझायन जोडून.
The Recognition
About the A' Design Award रजत पुरस्कार
Sxdesign प्राथमिक कार्य: ब्रँड ओळख ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Sxdesign प्राथमिक कार्य: ब्रँड ओळख ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Sxdesign प्राथमिक कार्य: ब्रँड ओळख ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
- Dimensions & Packaging
- It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs. - Tags
- Brand Identity, Chinese, Modern, Traditional, Orange, Language
- Production Technology
- Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
- Design Challenge
- The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
- Research
- Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
- Inspiration
- As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
- Project Duration
- Fr. November 2021 to January 2022, Beijing, China.
- Operation Flow
- The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
- Patents
- Sxdesign
- Team Members
- Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu - Image Credits
- Sxdesign
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