Michelle Poon हांचें Greeninful प्रधान कार्य: ब्रँड ओळख हें अत्यंत प्रतिष्ठेच्या 2022 A' Design Award लोह पुरस्कार चें ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
लोहग्राफिक· 2022
Greeninful प्रधान कार्य: ब्रँड ओळख
डिझायनर Michelle Poon
ग्राहक: Greenin'ful
ग्राफिक वर्गांत A' Design Award लोह पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#139444 खातीर पुरस्कार स्थिती पडताळातडिझायन
Greeninful प्रधान कार्य: ब्रँड ओळख विशीं
बुक टेक्स्ट: ग्रीनिनफुल हो एक शाश्वत जीवनशैलीक पाळो दिवपी पर्यावरणस्नेही ब्रँडाखातीर एक रीब्रँडिंग प्रकल्प. हो ब्रँड पर्यावरणाची काळजी घेवपी लोकांक जोडता. लोगो हरितगट समुदायाचें मुख दाखयता आनी निश्चय आनी कुतूहल हें दोन गुण उक्तायता. दृश्य ओळखीन उजळ रंग, ठळक ब्रश स्ट्रोक्स आनी हातांनी रेखाटिल्ले घटक वापरल्यात, जे वापरांत लवचीक उरतात. वेवसायीक प्रवेशाभिमुख आनी समुदायकेंद्रीत दिसचे खातीर प्रतिमांची निवड केल्या. ह्या रीब्रँडिंगान ब्रँडाक व्यापार मंचावेल्यान पर्यावरण संरक्षणाविशीं लोकजाणविकेखातीर काम करपी एका समुदायाकडेन बदलता.
मान्यताय
A' Design Award लोह पुरस्कार विशीं
Greeninful प्रधान कार्य: ब्रँड ओळख ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. Greeninful प्रधान कार्य: ब्रँड ओळख ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. Greeninful प्रधान कार्य: ब्रँड ओळख परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- Greeninful is an ecofriendly brand supporting a sustainable lifestyle and drawing the green community together. It is set up by a young Hongkonger aiming to raise public awareness towards environmental protection. Greeninful brings society innovative and environmental friendly which products providing a solution towards the increasing amount of garbage and introducing a whole new recycling lifestyle to society.
- माप आनी पॅकेजिंग
- This rebranding project is going to extend as the business of Greeninful is going to expand. Hopefully, they will start different product lines which will be recycling wheat wastes from beer brewing and new sub-brands will be created in the future.
- ट्यॅग्स
- Green, Branding, SocialDesign, Rebranding, VisualIdentity, Brand, VisualCommunication
- उत्पादन तंत्रज्ञान
- The logo depicts a raw yet cultivated aesthetic of the face of the community. It represents the determination and curiosity in exploring the new and continuous green lifestyle, which is also the main activation of the community Greenin'ful wanted to be a part of.
- डिझायन आव्हान
- The challenge is definitely going out and interviewing people under the situation of COVID and get enough data to support the insight.
- संशोधन
- We look into the products and services the brand provided over the years, study the audience profiles and also dig deep into the founder's mindset and vision about the brand. The research phase took about 2-3 months to understand the brand holistically.
From the research, we find out that the green community actually lack the connection where they do not know each other's existence which makes the community lose their voice. Greenin'ful just act perfectly as the middle person who could connect all these people together. - प्रेरणा
- The brand carries the character of persevering, curious and positive. It represents a community, a group of people who care for the environment. Therefore, the inspiration comes from humans, the green community.
- प्रकल्पाचो काळ
- October 2021 - January 2022
- कार्यप्रवाह
- This work is using a collaborative design thinking approach taking in the client's input from time to time, as well as interviewing the brand users and customers on any insights from the products to brand touchpoints and social media engagement. The designer worked closely with the client on generating ideation for the rebranding as well as creating brand proposition, mission, vision and value.
- टीम वांगडी
- Michelle Kason
- प्रतिमा श्रेय
- Image 1: Michelle Kason (Designer)
प्रायोजीत
Designers.org परस फुडें सोदात
आमच्या जाहिरात भागीदारांकडल्यान उत्पादनां, सेवा आनी संदी सोदून काडात.
आनीक सोदात
संबंदीत डिझायनां
त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
