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Khedr El Attar ब्रांड ओळख by Nour Shourbagy

Khedr El Attar ब्रांड ओळख by Nour Shourbagy is a highly esteemed winner of the very prestigious 2022 A' Design Award लोह पुरस्कार in ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन Competition Category.


लोहग्राफिक· 2022

Khedr El Attar ब्रांड ओळख

by Nour Shourbagy

Client: Khedr el Attar

A' Design Award लोह पुरस्कार Winner in ग्राफिक Category

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Verified Award Winner

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Colors

The Design

About Khedr El Attar ब्रांड ओळख

खेड्र एल अत्तार ही 1945 वर्सा काइरो हांगा स्थापन जाल्ल्या सेंद्रिय आनी कच्च्या उत्पादनांच्या वेपाऱ्याखातीर तयार केल्ली ब्रांड ओळख. हो प्रकल्प ब्रांडाची नवी स्थिती/मांडावळ प्रतिबिंबीत करपी दृश्य येवजणीशी ब्रांड व्यूहरचना एकठांय हाडटा. ही ओळख खेड्र एल अत्तारची सेंद्रिय आनी कच्च्या मालाचो स्रोत म्हूण आशिल्ली प्रतिष्ठा तशीच सांबाळून दवरता. दृश्य येवजण ह्या वेपाराची विभागणी तीन मुखेल उप-वर्गांनी करता: सेंद्रिय वखद, कच्ची सौंदर्य उत्पादना आनी रांदपाशी संबंदीत उत्पादना. पॅकेजिंग व्हेवसाय आनी ब्रांड मार्गदर्शक तत्वां ह्या येवजणेक पुराय करतात, वेपाराच्या जुन्या मुल्यां आधुनिक सादरीकरणाशी एकठांय हाडून.

The Recognition

About the A' Design Award लोह पुरस्कार

Khedr El Attar ब्रांड ओळख ही A' Design Award लोह पुरस्काराची विजेती आसा, बऱ्या रितीन रचल्ल्या निर्मितींकडल्यान अपेक्षित व्यावसायिक आनी औद्योगिक गरजो पुराय करपी बऱ्या रचनांक दिवपी प्रतिष्ठीत मान्यताय. लोह विजेते तांच्या निर्मात्यांचें व्हड कौशल्य, उच्च विशेषज्ञताय, तज्ञाची समज आनी सर्जनशील क्षमता दाखयतात. Khedr El Attar ब्रांड ओळख ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, व्यावहारीक आनी नाविन्यपूर्ण निर्मिती जावंक जाय अशी अपेक्षा आसा. हे लोह पुरस्कार जिखिल्ले रचन उद्योगांतले उत्कृष्ट सराव एकठांय करता आनी ज्ञान आनी प्रतिभेन जोडिल्ले सक्षम तांत्रिक गुण आसपी आसा. Khedr El Attar ब्रांड ओळख परिपूर्णतायेक लागून मानाक पात्र आसा आनी जिणेचो दर्जो सुदारून संवसार चड बरो करपाखातीर रचल्ल्यान आसा.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Working with the team at Khedr to develop the brand strategy along with a visual system that reflects the brand's new positioning. This made us start with a vision to retain Khedr's status of being the go-to brand for everything that is organic and raw. The visual identity helped in making the business mature into three main subcategories; organic medicine, raw beauty and culinary.
Tags
Rebranding, Arabic Design, Visual Identity, Packaging Design, Brand Guidelines
Inspiration
Khedr El Attar established his trade within the old city walls of Cairo back in 1945. He quickly weaved his presence within the fabric of Egyptian culture that Naguib Mahfouz mentioned him in his trilogy, and his fame exploded within the lands that Ahmed Adaweya sang his name. Khedr El Attar is expanding his modern preposition keeping the old ethos, premium raw products with great value.
Project Duration
The project started in March 2020 in Cairo and finished in 2021
Team Members
Omnia Magdy Photographer

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