Radoslav Dostal हांचें The Zlin Region ब्रँड ओळख हें अत्यंत प्रतिष्ठेच्या 2023 A' Design Award कांस्य पुरस्कार चें ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
कांस्यग्राफिक· 2023
The Zlin Region ब्रँड ओळख
डिझायनर Radoslav Dostal
ग्राहक: Zlín Region
ग्राफिक वर्गांत A' Design Award कांस्य पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#142959 खातीर पुरस्कार स्थिती पडताळातडिझायन
The Zlin Region ब्रँड ओळख विशीं
Book Text: झ्लीन प्रदेश हो चेक प्रजासत्ताकांतल्या एका प्रदेशा खातीर तयार केल्लो ब्रँड आनी दृश्य ओळख. ही ओळख एका चौकोना वयर आदारित आसा, आनी चार कोनशे प्रदेशाच्या चार ऐतिहासिक जिल्ह्यांचें प्रतिनिधित्व करतात. चौकोन डिझायनाक चौकट दिता आनी बदल कुशीक घडटा तें बी दाखयता, कित्याक फॉर्म आनी अक्षरां ताच्या कडांच्या भायर सरतात. रंग काळो, धवो, गडद पिवळो आनी हलको पिवळो असात, आनी पिवळो रंग झ्लीनाच्या पारंपारीक रंगाक सुचयता. ही ओळख प्रदेशाच्या आनी थंयच्या लोकांच्या सृजनशील आनी उद्यमशील भावनेची अभिव्यक्ती करता.
मान्यताय
A' Design Award कांस्य पुरस्कार विशीं
The Zlin Region ब्रँड ओळख ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. The Zlin Region ब्रँड ओळख ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. The Zlin Region ब्रँड ओळख गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- The design dispenses carefully crafted brand DNA and essence of Live Creative Spirit to reinterpret the phrase Outside The Box. This manifests through a complex square-based visual identity, portraying a philosophical dichotomy of self imposed limits and unrestricted possibilities. A Region Without Borders symbolising Zlin's creative and entrepreneurial spirit, ambition, worldliness and courage. Where the region's creativity breaks out beyond a boxed in comfort zone and our own shadows.
- माप आनी पॅकेजिंग
- Digital
- ट्यॅग्स
- Zlin, Czech Republic, creativity, borders, square, architecture, DNA, change, openness,
- उत्पादन तंत्रज्ञान
- The design and methodologies disrupt traditional Czech regional branding styles. The square's edges represent natural roots, anchoring and framing, while denoting where transformation happens. A creative cube defying corners, recast as a box growing beyond imagined and actual borders. Amid the primary colours black, white, dark yellow, light yellow. Yellow is a reverential nod to Zlin's traditional hue. Covering part of the word Zlinsky emphasises the iconoclasm of the design and region.
- डिझायन आव्हान
- Perhaps the hardest challenge was to overcome the region's recent history. A declining population had been leaking talent to Prague. Existing branding had been hampered by a traditionally dry and dull approach. This presented challenges when it came to reframing historical and social perspectives. Faced with these obstacles, it was a strategic and creative decision to go bold with the branding, breaking out from the constraints of the past.
- संशोधन
- The project started by examining Zlin's history and its visionaries. Among these, Tomas Bata, one of the world's biggest footwear manufacturers and retailers. Analysing his and others successes formed the basis for the brand essence of Live Creative Spirit. Discussions with the Regional Governor uncovered a disconnect between the region's youth and the area and government. This inspired the logo design to be as a visual disruptor, defying pigeonholes and inspiring creativity.
- प्रेरणा
- The turbulent times we live in, technology driven changes, plus ever evolving Zlin, all are inspirations for the project. The Czech Henry Ford, Tomas Bata the visionary, is a catalyst and totem with his saying What you want, you can. Of course, the region's inhabitants too, as their creativity enables emancipation from self imposed mental borders. Geographic frontiers are also motivations, with the square's four corners representing Zlin's four historical districts.
- प्रकल्पाचो काळ
- The project started in 2021, when the government decided it needed a rebrand. The project finished in 2022.
- कार्यप्रवाह
- The design transforms perceptions and conceptions of Zlin. Positioning the region away from Prague's periphery, towards a new horizon of creativity and innovation. These characteristics are inherent to the region, and can now be exported through its inhabitants, as they interact and break through the four walls, in a physical and metaphorical sense. The square performs as their base, providing the foundation for communicating the brand's values of acting, thinking and living Outside The Box.
- टीम वांगडी
- Strategy: Zuzana Behova, Jan Blazek
Creative Director: Tomas Nedved
Art Director: Radoslav Dostal
Graphic Designer: Milan Nguyen - प्रतिमा श्रेय
- Photographer Julius Filip
Film maker Radim Vanous
प्रायोजीत
Designers.org परस फुडें सोदात
आमच्या जाहिरात भागीदारांकडल्यान उत्पादनां, सेवा आनी संदी सोदून काडात.
आनीक सोदात
संबंदीत डिझायनां
त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
