Lay's x Stranger Things खाद्य पॅकेजिंग by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award कांस्य पुरस्कार in मर्यादीत आवृत्ती आनी सानुकूल डिझायन Competition Category.
कांस्यमर्यादीत आवृत्ती· 2023
Lay's x Stranger Things खाद्य पॅकेजिंग
by PepsiCo Design and Innovation
A' Design Award कांस्य पुरस्कार Winner in मर्यादीत आवृत्ती Category
Verified Award Winner
Verify Award Status for #149733The Design
About Lay's x Stranger Things खाद्य पॅकेजिंग
Lay's x Stranger Things हे बटाट्याच्या चिप्सच्या उत्पादनाखातीर तयार केल्ल्या मर्यादित आवृत्तीच्या (limited edition) खाद्य पॅकेजिंग डिझायनाचें उदाहरण. ह्या पॅकांत नेहमीच्या उजळ पिवळ्या रंगाच्या बदला काळो पार्श्वभूमी वापल्या, जांत Lay's लोगोतल्यान रातो एककेंद्री वर्तुळां (concentric circles) पातळावन गेल्यात. मालिकेंतलो एक जीव तोंड उगडलेल्या स्थितींत दाखयल्लो आसा, आनी नखां पॅक धरून आसा असो भास दिता. Stranger Things हो लोगो शोच्या थिमाक अनुसरून तळाक उलटो दवरला. एक जळत्या मिरसांगेचें चित्र आनी एक चिप Flamin' Hot ह्या फ्लेवराची सुचोवणी दिता. हो पॅक थायलंडांतल्या ठराविक दुकानांनी विकल्लो.
The Recognition
About the A' Design Award कांस्य पुरस्कार
Lay's x Stranger Things खाद्य पॅकेजिंग ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Lay's x Stranger Things खाद्य पॅकेजिंग ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Lay's x Stranger Things खाद्य पॅकेजिंग गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In a departure from the usual bright yellow the brand is known for; Lay’s x Stranger Things touts a dramatic black substrate with radiating red concentric circles emanating from the Lay’s logo. The infamous force of evil that is the Demorgon is depicted with jaws open and creepy claws appear to clutch the pack. Taking the show’s concept of ‘Upside Down’ quite literally, the Stranger Things logo appears upended at the bottom of the pack. Flavor cues are also present on pack as the team included a flaming chili pepper and Lay’s chip to indicate the Flamin’ Hot flavor.
- Inspiration
- The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things ‘Upside Down.’ Knowing this, Lay’s collaborated with Netflix to create limited edition packaging that would create excitement and build awareness for the much-anticipated launch of season 4. The Design Team turned traditional packaging design principles on their head to deliver a buzz-worthy and collectible Lay’s x Stranger Things design to delight the show’s fans. This cleverly inverted Lay’s design was exclusively available for purchase at 7-Eleven retail locations in Thailand.
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