Hand over Hand Brand Identity by Yiwen Zhang is a highly esteemed winner of the very prestigious 2024 A' Design Award कांस्य पुरस्कार in ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन Competition Category.
कांस्यग्राफिक· 2024
Hand over Hand Brand Identity
by Yiwen Zhang
Client: Hand over Hand
A' Design Award कांस्य पुरस्कार Winner in ग्राफिक Category
Verified Award Winner
Verify Award Status for #154975The Design
About Hand over Hand Brand Identity
हॅंड ओव्हर हॅंड ही खास शिक्षण सेवा पुरवणाऱ्या संस्थेखातीर तयार केल्ली ब्रँड आयडेंटिटी. ही आयडेंटिटी आदल्या लोगोंतले हातान रेखाटिल्ले हात आनी पुस्तकाचे घटक कायम दवरता, जेणेकरीन सलगता आनी व्यक्तित्व राखल्ले जाता. Analogue, हो एक आधुनिक टायपफेस, नरम वळणां आनी उंच कॉन्ट्रास्ट आशिल्ल्या अक्षररूपांसयत, एक मैत्रीपूर्ण आनी सहज संपर्क जोडपी टोन आदार करता. वर्तुळाकार आनी चौकोनी भूमितीय कापणी एक संतुलित रचना तयार करतात, जी विभागीय आनी लोकसंख्याशास्त्रीय विविधताक प्रतिबिंबीत करता. ही सिस्टीम सोशल मिडिया, वेब पानां, ईबुक्स, आउटडोअर जाहिरात, मासिकां, पॅकेजिंग आनी बिझनेस कार्डांचेर लागू केल्ली आसा.
The Recognition
About the A' Design Award कांस्य पुरस्कार
Hand over Hand Brand Identity ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Hand over Hand Brand Identity ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Hand over Hand Brand Identity गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- As a pioneer in special education services, Hand over Hand helps students excel academically and socially while unswervingly supporting and profoundly dedicating to the future of global education and the challenges faced by 21st century society. Building a brand that continuously inspires and assists people, including children, families, and communities. By reimagining a passionate, vibrant, fun, inclusive, and diverse brand image to embody the core message everyone, everywhere can learn.
- Dimensions & Packaging
- The project is presented in both digital and print formats. The digital component included social media ads, web pages, and eBooks. The part of the print was utilized for OOH advertising, magazines, packages and business cards.
- Tags
- Corporate Identity Redesign, Website Design, Ebook Design, Social Media Campaign and OOH Ads
- Production Technology
- Adobe Creative Suite, Figma as the main development tool for this project.
- Design Challenge
- A critical factor in Hand over Hand's marketing evolution is maintaining its appeal to a wide range of demographics and geographies, including individuals with disabilities. Regarding the visual groundwork for conceptualizing brand innovation and future marketing challenges, the main issue is how to ensure consistent marketing and messaging lead to consistent brand identity.
- Research
- Depending on the background of the brand organize the pain points and advantages of the existing brand system and take the case study of the website and social media account by researching its competitors in the education industry. The progress of this project from communication with the brand, and development schedule to testing achievements. Laying the visual groundwork for the brand's future marketing challenges is considered a work outcome.
- Inspiration
- To differentiate from competitors, the hand drawn elements hand and book in the existing logo are preserved to infuse personality, positivity, and unique advantage. Analogue, a modern font seamlessly incorporates hand drawn elements with its gentle curves and high contrast letterforms, mirroring the brand's friendly and approachable personality. The geometric cuts of circular and square elements create a harmonious balance, symbolizing the fusion of regional and demographic diversity.
- Project Duration
- The project started in July 2023 and finished in Sep 2023, in New York.
- Operation Flow
- Visual language is key to rebranding, motivating and engaging people by creating emotional interactions.
- Team Members
- Yiwen Zhang - Creative Director, Brand Designer, Content Creator
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