Phillips हांचें The Imperial Patek Philippe मार्केटिंग मोहीम हें अत्यंत प्रतिष्ठेच्या 2024 A' Design Award रजत पुरस्कार चें जायरात, विपणन आनी संवाद डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
रजतजायरात· 2024
The Imperial Patek Philippe मार्केटिंग मोहीम
डिझायनर Phillips
ग्राहक: Phillips
जायरात वर्गांत A' Design Award रजत पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#160427 खातीर पुरस्कार स्थिती पडताळातडिझायन
The Imperial Patek Philippe मार्केटिंग मोहीम विशीं
Phillips न Bacs आनी Russo हांचे सहकार्यान, Aisin Gioro Puyi (सगळ्या विश्वांत अखेरच्या सम्राट म्हूण वळखतात) हांचे मालकीच्या दुर्मिळ Patek Philippe घडयाळाची विक्री वाडोवपाखातीर जागतिक बहुमाध्यम मोहीम चलयिल्ली, जातूंत लोगो डिझायन, सिनेमॅटिक ट्रेलर, ऐतिहासिक दस्तावेजी व्हिडियो, कॅटलॉग, आनी New York, London, Taipei, Singapore आनी Hong Kong ह्या शारांनी प्रदर्शन यात्रा आसा; घडयाळाच्या अद्वितीय इतिहास आनी उगमाक जिवंत करता.
मान्यताय
A' Design Award रजत पुरस्कार विशीं
The Imperial Patek Philippe मार्केटिंग मोहीम ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. The Imperial Patek Philippe मार्केटिंग मोहीम ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. The Imperial Patek Philippe मार्केटिंग मोहीम ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- On May 23, 2023 Phillips in Association with Bacs & Russo sold a Patek Philippe Ref. 96QL once belonging to Aisin-Gioro Puyi, the last Emperor of the Qing Dynasty, for HK$49 million/US$6.2 million in Hong Kong. Offered at auction were also artifacts, including a red paper fan. The global multimedia marketing campaign included a video trailer, viewings in New York, London, Taipei, Singapore and Hong Kong, a catalogue set; further, a video documentary telling the story of the friendship between Puyi and his Soviet interpreter to whom he gifted his watch, presented on a bespoke video tablet. The exhibition display featured a custom case with the watch appearing to be floating in space, turning around its axis, and a magnifying glass to appreciate the details of the watch dial.
- माप आनी पॅकेजिंग
- As this project was a multimedia campaign, including print, digital, packaging and architectural components, the established branding needed to be scalable and applicable across all touch points of the campaign.
- ट्यॅग्स
- Patek Philippe, the last Emperor, Phillips, Phillips in Association with Bacs & Russo
- उत्पादन तंत्रज्ञान
- The striking red color accent was carried through all elements of the campaign: a grand catalogue design featuring a slip case, further a video tablet, both wrapped in red book cloth with red foil stamping of the logo. The custom exhibition space appeared as if entering a red lacquered box with the watch display case as centerpiece masterfully engineered by Dietlin, framed by video screens displaying the trailer on each side.
- डिझायन आव्हान
- The task was to balance the historical context and provenance of the watch with a visually impactful campaign.
The production challenge was to make the watch appear floating with invisible support mechanism in the display case. A further challenge was to scale the global exhibition tour according to venue size and restrictions. The New York exhibition for example was the first stop of the tour and a far more open space. There, the stairs became a significant part of the exhibition experience with a long red carpet runner. The custom watch case wasn't ready yet at that time and another case alternative had to be found. - संशोधन
- The documentary film was the result of years of research including the authentication of the watch involving experts.
- प्रेरणा
- The story and provenance behind this watch is unique: the friendship between Puyi (the last emperor) and his Soviet interpreter to whom he gifted his Patek Philippe while in captivity. Phillips’ Marketing department developed a logo reminiscent of a movie title, drawing inspiration for the campaign trailer from Bertolucci's "The Last Emperor", which was incorporated into the global exhibition design on video screens. The striking red color accent was carried through all elements of the campaign, including catalogue design, video tablet, and custom exhibition space which was inspired by the Forbidden City.
- प्रकल्पाचो काळ
- The global marketing campaign was realized in Spring 2023 with exhibitions of the watch in New York, London, Taipei, Singapore and Hong Kong.
- कार्यप्रवाह
- The interaction with the campaign was multifaceted: The global exhibition could be experienced in person with the Patek Philippe watch presented floating in a custom display case. The video documentary, in addition to being available for viewing online, was presented on a bespoke video tablet (Vpak) that appeared like a conventional book, however when opened, revealed a video screen that auto played.
- पेटंट्स
- Watch display case by Lekoni
- टीम वांगडी
- CMO: Amy Wexler
Creative Director: Martin Schott
Creative Director: Gertrude Wong
Creative Director: Mark Mayer
Creative Director: Arthur Touchot
Designer: Tirso Montan
Designer: Grace Neighbour
Production Manager: Ally Mintz
Production Manager: Chris Ward
Production Manager: Cherub Ng
Director, Trailer: Alan Williams, Imaginary Forces
Documentary Animation: Pastèque Productions
Documentary Production (Chicago): Converge Crew
Documentary Production (Hong Kong): AEM Productions Limited
Documentary Production (London): Thomas de Cruz Media
Documentary Editor: Richard Rogers
Catalogue Printer: CA Design
Video book: VPak
Exhibition Architect: Lekoni
Display case: Dietlin - प्रतिमा श्रेय
- Phillips
प्रायोजीत
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त्याच वर्गांतल्या गुणवत्तेन वेंचिल्ल्या आनीक पुरस्कार जिकिल्ल्या डिझायनांचो सोद घेयात.
