M-N Associates हांचें Giao Hang Tiet Kiem ब्रांड डिझाइन हें अत्यंत प्रतिष्ठेच्या 2024 A' Design Award रजत पुरस्कार चें ग्राफिक्स, चित्रण आनी दृश्य संवाद डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
रजतग्राफिक· 2024
Giao Hang Tiet Kiem ब्रांड डिझाइन
डिझायनर M-N Associates
ग्राहक: M — N Associates
ग्राफिक वर्गांत A' Design Award रजत पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#161550 खातीर पुरस्कार स्थिती पडताळातडिझायन
Giao Hang Tiet Kiem ब्रांड डिझाइन विशीं
Giao Hang Tiet Kiem (GHTK) ब्रांड डिझाइनाचे रूपांतरण व्हिएतनामी वाहतूक आनी संस्कृती प्रामाणिकपणान प्रतिनिधित्व करता. मोटारसायकल चाकां आनी गळ्यांच्या नकाशांनी प्रेरीत, पुनर्डिझाइन केल्लो लोगोटायप आनी आत्मविश्वासी हास्य चिन्न डिजिटल एकीकरणाचेर आनंद आनी खात्री व्यक्त करतात. अॅनिमेटेड टायपोग्राफी व्हिएतनामच्या शहरी दृश्यांची गतिशील उर्जा प्रतिबिंबीत करता, डिजिटल युगांत स्थानीक प्रेक्षकांकडेन प्रतिध्वनी करपाचो हेतू दवरून. हो नाविन्यपूर्ण दृष्टीकोन वारसा आनी आधुनिकीकरणाक संतुलीत करता, व्हिएतनामच्या जिवंत शहरी जीणेचे सार गोठयता.
मान्यताय
A' Design Award रजत पुरस्कार विशीं
Giao Hang Tiet Kiem ब्रांड डिझाइन ही A' Design Award रजत पुरस्काराची विजेती आसा, सर्वोच्च दर्जाच्या, सुंदर आनी प्रभावी रचनांक दिवपी विलक्षण प्रतिष्ठीत मान्यताय. रजत विजेत्यो रचना अत्यंत तेजस्वी आनी खूब सर्जनशील कृती आसून रचनाकारांची उत्कृष्ट तज्ञताय, प्रतिभा आनी सूक्ष्म दृष्टी दाखयतात. Giao Hang Tiet Kiem ब्रांड डिझाइन ही अद्भुत, आदर्श, अत्यंत व्यावसायिक आनी खोलायेन नाविन्यपूर्ण कृती जावंक जाय अशी अपेक्षा आसा. हे रजत पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानाच्यो सीमा रुंदावपाक मदत करपी कौतुक जाल्लो शोध आसा. Giao Hang Tiet Kiem ब्रांड डिझाइन ही सगळ्यांक हेवो दिवपी निर्मिती आसून इत्सा जागयता, सकारात्मक भावना हाडटा आनी आश्चर्य निर्माण करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- Giao Hang Tiet Kiem (Saving Delivery or GHTK) is the biggest and leading logistics and delivery service providers in Vietnam. The brand plays a pivotal role in the logistics ecosystem of Vietnam, offering cost-effective, reliable, and efficient delivery services that cater to the diverse needs of businesses and individuals across the country. In January 2022, the brand was made the Vietnam National Brand, proudly recognized for its reliable and affordable delivery services.
- माप आनी पॅकेजिंग
- Printed in uniforms, helmets, tapes, delivery bags.
Painted delivery vehicles and warehouses.
Signages on buildings - ट्यॅग्स
- branding, logistic, dynamic, vietnam, green, digital
- उत्पादन तंत्रज्ञान
- We've crafted a dynamic motion for typography appearance, drawing inspiration from the rapid pace of Vietnam's traffic and the vibrant, colorful imagery captured through low shutter speeds. This motion seeks to showcase the beauty of Vietnam's lifestyle in an engaging and energetic manner.
- डिझायन आव्हान
- GHTK's brand transformation integrates Vietnamese traffic and culture with a modernized "Confident Smile" icon for digital appeal. Balancing heritage and innovation, it uses diverse design techniques like digital animation to capture Vietnam's dynamism and resonate with local audiences in the digital landscape.
- संशोधन
- This abstract explores how Vietnam's dynamic traffic system, defined by lighting, speed, and sound, influences design principles. It investigates incorporating these urban elements into brand elements, colors, and motion graphics to create culturally resonant branding strategies, enhancing brand identity and engagement through urban vibrancy.
- प्रेरणा
- Inspired deeply with the vibrancy of Vietnam traffic and transportation system, all influenced elements such as lighting, speed and sound become the design principles for the brand elements, color choice and motions. The logotype draws from motorcycle wheels, alley maps, and transportation. Paired with the Confident Smile icon, it reflects joy and assurance for shippers and users. Dynamic typography mirrors the traffic pace and colorful imagery of Vietnam for engaging motion.
- प्रकल्पाचो काळ
- The project was done within 6 months and was launched officially February 2024
- कार्यप्रवाह
- We've explored two operational directions: one focused on efficiency and scalability, streamlining processes for rapid growth and diverse client needs; the other on innovation and customer experience, aiming for unique solutions that enhance engagement. Evaluating these, we aim for a strategy optimizing operations while fostering creativity and customer-centricity, aligning with evolving goals and market demands.
- पेटंट्स
- © M — N Associates 2024, Vietnam
- टीम वांगडी
- Creative Director: Duy — N
Digital Director: Anh Nguyễn
Designer: Phúc Trần
Producer: Quân Nguyễn, An Phạm
Project Manager: M — Lan
Portfolio Photography: Wing Chan
Digital Retoucher: An Nguyễn, Phúc Trần
Footage Documentary: GHTK
Model: Lâm Uy Huỳnh - प्रतिमा श्रेय
- Photography by Wing Chan
© M — N Associates 2024, Vietnam
All right reserved
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