Hanyun Gu and Yibing Hu हांचें Charlene 10 Years Primary Function: भेटवस्तूंची पेटी हें अत्यंत प्रतिष्ठेच्या 2025 A' Design Award कांस्य पुरस्कार चें भेटवस्तू डिझायन स्पर्धा वर्गांतलें एक मानाचें जिकपी आसा.
कांस्यभेटवस्तू· 2025
Charlene 10 Years Primary Function: भेटवस्तूंची पेटी
डिझायनर Hanyun Gu and Yibing Hu
ग्राहक: Charlene Classic
भेटवस्तू वर्गांत A' Design Award कांस्य पुरस्कार जिकपी
प्रमाणीत पुरस्कार जिकपी
#162166 खातीर पुरस्कार स्थिती पडताळातडिझायन
Charlene 10 Years Primary Function: भेटवस्तूंची पेटी विशीं
Book Text: चार्लीन 10 वर्सां हो एका दागिन्यांच्या ब्रँडाच्या धाव्या वर्धापनदिनाच्या प्रदर्शनाखातीर तयार केल्ल्या स्मरणार्थी भेटवस्तूंची पेटी. ही पेटी पंख्याच्या केसाच्या रुपांत आसा आनी हिचें माप 260 बाय 95 बाय 40 मिलिमीटर आसा. उगडपाची रचणूक एका खिडकेची याद करून दिता, जी एका आदल्या प्रदर्शनाच्या विशयाची प्रतिध्वनी करता. प्रदर्शनाचो विशय हिरव्या रंगान पृष्ठभागार उंचावन (embossed) दाखयला, आनी ब्रँडाचें घोषवाक्य रुप्याच्या रंगान झाकणार उंचावन दाखयलां. भितर एक मुखेल ग्रंथ, एक पुरवणी, धवें पेटयेंत एक बांबूचो पंखो, एक कागदी आमंत्रण आनी एक बांबूचें चित्र आशिल्लें कार्ड आसा. पुरवणी परंपरागत अकॉर्डियन बांधणी वापरून तयार केल्या आनी ती धा मीटर लांबायेपर्यंत उकतावता.
मान्यताय
A' Design Award कांस्य पुरस्कार विशीं
Charlene 10 Years Primary Function: भेटवस्तूंची पेटी ही A' Design Award कांस्य पुरस्काराची विजेती आसा, सर्जनशीलताय, कल्पकताय आनी चतुराय हांकां लागून उठून दिसपी उत्कृष्ट रचनांक दिवपी उच्च प्रतिष्ठेची मान्यताय. कांस्य विजेत्यो रचना कौशल्यपूर्ण आनी लक्षवेधी सर्जनशील कृती आसून रचनाकारांचो अनुभव, कल्पनाशक्ती आनी साधनसंपन्नताय सिद्ध करतात. Charlene 10 Years Primary Function: भेटवस्तूंची पेटी ही खूब मान मेळपी, कौतुक जावपी आनी जिव्हाळ्याची, उल्लेखनीयरित्या व्यावसायिक आनी नाविन्यपूर्ण वस्तू जावंक जाय अशी अपेक्षा आसा. हे कांस्य पुरस्कार जिखिल्ले रचन कला, विज्ञान, रचना आनी तंत्रज्ञानांतले उत्कृष्ट सराव आपणायता आनी तपशीलाचेर दिल्ल्या लक्षाक लागून उत्कृष्ट आसा. Charlene 10 Years Primary Function: भेटवस्तूंची पेटी गरजो सुरेख पुराय करता, इत्सांक स्पर्श करता, भावनांक मोहीत करता आनी कुतूहलाक आकर्षीत करता.
डिझायना फाटल्यान
प्रेस किट
डिझायनरान दिल्ले श्रेय, वांगडी आनी तांत्रिक तपशील.
- विशिश्ट वैशिष्ट्यां
- The elegant name for a fan, "Ren Feng," implies the virtues of benevolence, righteousness, propriety, wisdom, and trustworthiness, as well as the elegance of poetry, music, and odes. This concept serves as the creative theme for Charlene Classic and represents a unique emotional symbol used to interpret the values shared by the brand and its users. They are using jewelry as a medium to promote Chinese culture and supreme philosophical wisdom.
- माप आनी पॅकेजिंग
- Size: 260*95*40mm.
We designed a book box in the shape of a fan case with the theme of "Benevolent Breeze Presented in a Box". It adopts an opening structure like a window (qǐ yǒu), echoing the brand's first exhibition theme of "Opening the Window to Admire the Splendor". Inside the white fan box is a green all-bamboo fan. The supplement is in the traditional Chinese accordion binding and unfolds to be as long as 10 meters. - ट्यॅग्स
- Oriental aesthetics, reading experience, book design, cultural dissemination, bamboo, painting scroll
- उत्पादन तंत्रज्ञान
- While retaining the traditional form of paper invitations, the designer uses a fan as the main invitation for the event. The fan can not only represent the sentiment and taste of the fan holder, but also be used as a token to convey emotions. It will also be an exhibition souvenir. The designer takes the "Wonders of Xiao and Xiang" by Mi Youren, a painter of the Southern Song Dynasty, as the design concept of the entire set of books - summarizing the ancients' evaluations of this painting into four sections and carefully arranging the reading experience after opening the book box according to this structure. In the book case are the main volume, the supplement, the bamboo fan and box, the paper invitation and the bamboo painting card. Readers create an atmosphere of the poetic home of Eastern literati step by step through the rich changes in craftsmanship, materials and different papers during reading.
- डिझायन आव्हान
- The core of design is to convey "The Benevolent Breeze Spreads" and show the "elegant charm" of the Orient. We conceived from two aspects.
Outside: "Benevolent Breeze Presented in a Box". In research, we found ancient people used fine fan cases. We set the album theme as this and designed a book box like a fan case. For the structure, inspired by the brand name "Xuan" (meaning window), we added an opening structure for a window-opening feel, responding to the 2017 exhibition theme. Hoping Charlene keeps spreading Eastern culture.
Inside: "Spreading the Elegant Way". We suggest using a fan as the main invitation while keeping paper invitations. A bamboo fan, implying "there is bamboo at the origin", corresponds to two series. We want materials inside to draw on traditional Chinese binding forms. Albums, cards, and invitations should convey oriental charm through printing and paper texture. Overall, we aim to show the elegance of the Orient through design. - संशोधन
- How to convey the brand concept with the "Benevolent Breeze Series" as the core in the tenth anniversary exhibition is the focus of the design. In the first round of proposals, we took "The Benevolent Breeze Spreads¹" as the thinking direction of the design. Among them, "Benevolent Breeze" implies the meanings of "benevolence, righteousness, propriety, wisdom, and trust; elegance, poetry, music, and praise." "Spreads" represents dissemination and promotion. We hope that through design, we can express Charlene's vision of spreading Eastern culture to the world like "The Benevolent Breeze Spreads." In addition, we also hope that when people receive this set of books, they can receive a strong breath of Eastern culture.
- प्रेरणा
- We designed a book box in the shape of a fan case with the theme "Ren Feng Presented in a Box." The structure mimics an open window, echoing the theme of the brand's first exhibition, "Open Xuan to View the Splendor." The book box's surface features the exhibition theme "Bamboo Shadows and Elegant Fans Presented by Xuan" embossed in green, with the brand's slogan embossed in silver on the left side of the lid.
- प्रकल्पाचो काळ
- In July 2023, it started in Beijing. The project ended in October 2023. In November 2023, it was exhibited in Shanghai, Beijing and London in succession.
- कार्यप्रवाह
- It appears in the form of a commemorative gift box in the exhibition. It helps the on-site audience better understand the brand story, history and development, and get to know the brand products more quickly.
- टीम वांगडी
- Chief Editor: Charlene Li
Editor: Xinlong Zhang
Authors: Sally Wang
Translation: Minzy Zhao
Photography and Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Art Director: Hanyun Gu
Design: Hanyun Gu, Yibing Hu
Proofreading: Sally Wang, Ying Xing, Minzy Zhao
Project Coordination: Xinlong Zhang
Print: Beijing Yinyi Arts Cultural Development Co.,Ltd
Printing: Beijing QiHang DongFang Printing Co.,Ltd - प्रतिमा श्रेय
- Photography: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Post-production: Xinlong Zhang, Yunpeng Fu, Shasha Lu
Picture: CHARLENE High Jewellery Workshop
Imperial Palace Fan Collection Design: Carina Yen, Jason Koo, Yuan He
Bamboo Fan Collection Design: Yuan He, Yingwan Sun, Hanshu Lai
Video: CHARLENE High Jewellery Workshop
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