Nong Li बियर पॅकेजिंग by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 A' Design Award प्लॅटिनम पुरस्कार in प्याकेजिंग डिझायन Competition Category.
प्लॅटिनमप्याकेजिंग· 2025
Nong Li बियर पॅकेजिंग
by China Resources Snow Breweries
Client: China Resources Snow Breweries
A' Design Award प्लॅटिनम पुरस्कार Winner in प्याकेजिंग Category
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- Verified Award Winner
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The Design
About Nong Li बियर पॅकेजिंग
नोंग ली हें एक बियर पॅकेजिंग डिझायन आसा जाका पुर्विल्ल्या चीनाच्या यांगशाओ संस्कृती पासून प्रेरणा मेळ्ळ्या. बाटलेचो आकार शुआंग एर नी यू वयल्यान केला, जी त्या पुर्विल्ल्या संस्कृतींत मद्य दवरपाचें आयदन म्हणून वापरतालीं अशी सॅलॅमॅंडर नुस्त्याच्या नक्षीची मातयेची कुंडी आसा. काळ्या मातयेच्या आयदनाची कलाकुसर पारंपारीक काचेच्या रुपासंगे एकठांय केल्या, आनी काळो रंग बियराक उजवाड आनी तापमानाच्या बदलां पासून राखण दिता. भूमितीय नक्षी दृश्य आकर्शण वाडयता आनी घट्ट धरपाक आदार दिता. बुचार पुर्विल्ल्या चिनी टोस्ट विधीचीं चार पावलां चित्रीत केल्यांत: चाखप, अर्पण करप, प्रतिसाद दिवप आनी परतून करप.
The Recognition
About the A' Design Award प्लॅटिनम पुरस्कार
Nong Li बियर पॅकेजिंग ही A' Design Award प्लॅटिनम पुरस्काराची विजेती आसा, खरेंच असामान्य, सुरेख आनी भव्य रचनांक दिवपी अत्यंत प्रतिष्ठीत मान्यताय. प्लॅटिनम विजेत्यो रचना निर्मितीचे चमत्कार, बौद्धीक सर्जनशीलतायेच्या सीमेची साक्ष आसून रचनाकारांची अतुलनीय व्यावसायिकताय आनी प्रतिभा दाखयतात. अश्यो रचना युगाचें सौंदर्यशास्त्र थारायपी, समाजाच्या कल्याणांत योगदान दिवपी आनी कला, विज्ञान, रचना, तंत्रज्ञानाच्यो सीमा रुंदायपी सगळ्यांत नामांकित कृती जावंक जाय अशी अपेक्षा आसता. Nong Li बियर पॅकेजिंग अलौकिक उत्कृष्टपणा दाखयता आनी आपल्या उपयुक्त गुणांनी संवसार चड बरो करता. Nong Li बियर पॅकेजिंग ही इत्सा जागोवपी, प्रेरणा दिवपी, आनंदीत करपी आनी व्हड आनंद निर्माण करपी A' Design Award प्लॅटिनम पुरस्कार जिखिल्ली कृती आसा.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
- Dimensions & Packaging
- product dimensions, 355 mm x 355 mm x 120 mm
- Tags
- Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
- Production Technology
- The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
- Design Challenge
- The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
- Research
- By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
- Inspiration
- This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
- Project Duration
- The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
- Operation Flow
- The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests. - Team Members
- Qiguang Li, Celine Zhou, Yan Yang
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