What Next ब्रँड ओळख

Press Kit

Unique Properties

Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.

Dimensions & Packaging

Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.

Tags

Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design

Production Technology

It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.

Design Challenge

Breathing life into a business consultancy and giving it an emotional layer.

Research

Analysis of peer institutions and companies.

Inspiration

What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.

Project Duration

Designed in late 2023.

Image Credits

Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.